REF+ Tech Stack

Full-service advertising agency scaling data operations across media and creative

Advertising Services São Paulo 51–200 employees Founded 2001 Privately Held

REF+ is a mid-sized Brazilian advertising agency (51–200 employees) running integrated campaigns for brands like Decolar, Mercado Livre, and Barilla. Their tech stack reveals a data-heavy operation: Salesforce, Looker Studio, Power BI, Tableau, SQL, plus full Meta/Google/TikTok ad platform access and social listening tools (Brandwatch, Sprinklr, Talkwalker). Active hiring skews toward marketing (7 roles) and design (3), with concurrent projects around Salesforce integration, automated dashboards, and reporting automation—indicating they're moving from manual reporting toward self-service analytics infrastructure.

Tech Stack 25 technologies

Core StackAfter Effects Power BI Tableau Meta Ads Google Ads LinkedIn Ads Google Analytics Salesforce Photoshop Looker Studio YouTube TikTok Excel Google Sheets Adobe TikTok Ads DV360 SQL Brandwatch Sprinklr Talkwalker Google Meta Comscore

What REF+ Is Building

◆Challenges

Transforming data into actionable intelligence
Maximizing campaign results
Increasing conversion rates
Ensuring data quality and governance
Automating reporting processes
Inefficient task flow
Budget control and optimization
Insight generation from audience data
Negotiating media partner contracts

▲Active Projects

Integrate digital campaign data with salesforce
Create full-funnel performance dashboards
Automate reporting and data update processes
Campaign planning for large brands
Full funnel media strategy
Media partnership negotiations

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

Design

Data

Seniority

Mid

Junior

Director

Manager

Senior

Notable leadership hires: Art Director

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About REF+

REF+ operates as an independent, full-service creative and strategic agency in São Paulo, founded in 2001 and ranked among Brazil's top five agencies by revenue. The firm manages end-to-end campaign work—from creative production (Art Director, design team) through media buying and performance optimization (marketing-focused hiring). Their client base includes travel, e-commerce, insurance, and fintech verticals. Current operational focus centers on integrating media performance data into Salesforce, building cross-channel dashboards, and automating downstream reporting—all upstream of creative and strategic decision-making.

HeadquartersSão Paulo

Company Size51–200 employees

Founded2001

Hiring MarketsBrazil

Frequently Asked Questions

What is REF+ Brazil's tech stack?

REF+ uses Adobe Creative Suite (After Effects, Photoshop), BI tools (Looker Studio, Power BI, Tableau), Meta/Google/TikTok ad platforms, Salesforce for CRM, SQL for queries, and social listening platforms (Brandwatch, Sprinklr, Talkwalker). Google Analytics, DV360, and LinkedIn Ads round out the media measurement layer.

What is REF+ working on?

Active projects include Salesforce integration for campaign data, full-funnel performance dashboards, automated reporting systems, campaign planning for large brands, media strategy optimization, and media partner contract negotiation. Pain points center on data quality, actionable insight generation, and process automation.