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RECUP Tech Stack

Reusable container system for German food-service takeaway and delivery

Environmental Services München, Bayern 51–200 employees Founded 2016 Public Company

RECUP operates Germany's largest reusable-container network for restaurants, bars, and food vendors—a circular alternative to single-use packaging. The stack reveals a sales-and-data-driven operation: HubSpot + Looker + BigQuery sit alongside dbt and Airbyte, pointing to heavy focus on customer retention modeling and churn prediction. Active hiring leans sales (4 roles) while the project list signals expansion into Vienna and process automation, but internal pain points around customer success efficiency and fulfillment costs suggest the operational model is still maturing as volumes scale.

Tech Stack 15 technologies

Core StackHubSpot Confluence dbt Python Terraform Airbyte Power BI BigQuery Google Analytics Looker Tableau GCP Google Cloud Functions Google Tag Manager SQL

What RECUP Is Building

◆Challenges

Reducing single-use waste
Detecting early churn risk
Inefficient customer success processes
Optimizing existing processes
Optimizing crm workflows
Process automation
Reducing fulfillment costs
Scalable data pipelines
Single source of truth
Establishing reusable system in gastronomy

▲Active Projects

Customer journey optimization
Retention strategy implementation
Partner roll-outs
Key account onboarding
Workflow automation optimization
Hubspot feature testing
Supply chain process optimization
System architecture
Process build
Establishing the largest reusable system in vienna gastronomy

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Sales

4

Data

1

Ops

1

Support

1

Seniority

Intern

2

Manager

2

Lead

1

Mid

1

Senior

1

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About RECUP

RECUP provides a reusable container system for the food-service sector across Germany and Austria. Restaurants and catering businesses use RECUP cups and REBOWL bowls instead of disposable packaging, reducing waste and complying with German regulations requiring reusable-container options. The company is structured around direct sales to hospitality venues, data-driven customer retention, and geographic expansion. Operations span supply chain logistics, partner onboarding, and system infrastructure across two countries.

HeadquartersMünchen, Bayern

Company Size51–200 employees

Founded2016

Hiring MarketsGermany, Austria

Frequently Asked Questions

What is RECUP's business model?

RECUP operates a reusable-container network for restaurants and food vendors in Germany and Austria. Hospitality businesses use RECUP cups and REBOWL bowls as an alternative to single-use packaging, generating recurring revenue through container circulation and management.

What tech stack does RECUP use?

HubSpot (CRM), dbt and Airbyte (data pipelines), BigQuery and Looker (analytics), Python and Terraform (backend infrastructure), GCP (cloud platform), and Tableau and Power BI for reporting.