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RAVIPA Tech Stack

Thai luxury jewelry brand scaling stores and international reach

Retail Luxury Goods and Jewelry Bangkok 51–200 employees Privately Held

RAVIPA is a Bangkok-based jewelry design house operating 30+ physical stores in Thailand while expanding internationally through e-commerce and partnership channels. The tech stack reveals a direct-to-consumer playbook: Shopify storefront, TikTok Shop integration, paid social (Meta, TikTok Ads), plus analytics depth (Google Analytics, Ahrefs, SEMrush). Hiring acceleration across marketing and sales—paired with active projects around new store openings, Disney partnership work, and content strategy—signals aggressive domestic and international growth, though internal pain points (conversion rate, inventory shortages, store performance optimization) suggest execution challenges scaling physical footprint with digital demand.

Tech Stack 19 technologies

Core StackGoogle Analytics Shopify WordPress SAP Oracle NetSuite Microsoft Office Google Search Console Ahrefs SEMrush Instagram Meta X YouTube TikTok Ads Manager TikTok Shop TikTok Meta Business Suite Excel

What RAVIPA Is Building

◆Challenges

Improving conversion rate
Inventory shortages
Meeting sales targets
Boosting gmv
Optimizing roas
Ensuring consistent customer experience
Optimizing store performance

▲Active Projects

Renovations
New store openings
Promotional events
Disney partnership
Global creative collaborations
Learning journey development
Digital module creation
Rapid-deployment training for new collections
Content strategy
Fashion campaigns

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

4

Sales

4

Executive

1

HR

1

Logistics

1

Seniority

Junior

4

Mid

4

Manager

2

Senior

1

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About RAVIPA

RAVIPA designs and retails luxury jewelry crafted in Thailand, positioning pieces as meaningful gifts and symbolic tokens. Operating since 2012, the brand maintains 30+ company-owned stores across Thailand and sells internationally via e-commerce, social commerce (TikTok Shop), and direct partnerships. Revenue streams flow through both physical retail and digital channels. The organization employs 51–200 staff across merchandising, operations, sales, and marketing functions. Current focus includes new store locations, international collaborations, and rapid product launch cadence to support growing demand.

HeadquartersBangkok

Company Size51–200 employees

Hiring MarketsThailand

Frequently Asked Questions

What e-commerce platforms does RAVIPA use?

Shopify for primary e-commerce presence, TikTok Shop for social commerce, and multi-channel digital marketing via Meta and Google platforms for traffic and conversion.