RATIONAL AG Tech Stack

Commercial kitchen equipment manufacturer with connected cooking platforms

Machinery Manufacturing Landsberg am Lech, Bavaria 1,001–5,000 employees Founded 1973 Public Company

RATIONAL is a public German manufacturer of commercial cooking appliances (Combi ovens, steamers, convection systems) serving professional kitchens globally. The tech stack reveals a traditional manufacturing operations posture—SAP, Excel, Salesforce, Power BI—with recent adoption of GitHub Copilot signaling early-stage developer tooling modernization. Hiring is heavily sales-driven (24 of 46 active roles in sales and support), matching their stated focus on partner network expansion and kitchen project business complexity.

Tech Stack 27 technologies

Core StackSAP Google Analytics Salesforce GitHub Copilot Linux Power BI Tableau Jira Excel Meta LinkedIn Sprout Social Google Tag Manager Google Analytics 4 Matomo PowerPoint Microsoft Office Outlook Teams Siebel CRM Word C/C++ Qt Yocto Unix CRM Windows

What RATIONAL AG Is Building

◆Challenges

Expanding partner network
Standardizing kitchen project processes
Increasing customer base
Complex project business
Certifying technical partners
Cost savings opportunities
Optimizing supply chain
Reducing supplier costs
Optimizing value chain processes
Meeting activity targets

▲Active Projects

Show cooking demonstrations
Rational cooking live culinary events
Support at exhibitions and trade fairs
Kitchen concept development
Tandem visits for on-the-job training with partners
Cooking shows and culinary training
Commercial kitchen new-build projects
Partner and dealer network development
Technical trainings for service partners
Kitchen concept training programs

Hiring Activity

Steady45 roles · 20 in 30d

Department

Sales

Support

Ops

Engineering

Finance

Marketing

Logistics

Seniority

Senior

Manager

Mid

Director

Junior

Intern

Notable leadership hires: Key Account Director, Regional Sales Director, Service Director

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About RATIONAL AG

Founded in 1973 and listed on Frankfurt's MDAX since 2000, RATIONAL manufactures hot food preparation equipment for commercial kitchens under product lines including SelfCookingCenter, CombiMaster Plus, and VarioCookingCenter. The group employs over 2,700 people, with over 1,500 in Germany. They operate a global dealer and partner network across 17+ countries (Germany, Italy, Greece, US, Brazil, India, Singapore, UAE, and others), delivering both equipment and kitchen design services. Revenue model combines equipment sales, technical partner training, and commercial kitchen consulting for new-build and renovation projects.

HeadquartersLandsberg am Lech, Bavaria

Company Size1,001–5,000 employees

Founded1973

Hiring MarketsItaly, Greece, Germany, Czechia, United States, Bulgaria, Brazil, Switzerland

Frequently Asked Questions

What countries does RATIONAL hire in?

RATIONAL actively recruits across 17+ countries: Germany, Italy, Greece, US, Brazil, India, Singapore, UAE, Spain, Switzerland, Canada, France, Mexico, Czechia, Bulgaria, Peru, Israel, and Kyrgyzstan. Sales and support roles dominate the hiring mix.

What is RATIONAL's tech stack?

Core systems include SAP (ERP), Salesforce (CRM), Siebel CRM, Power BI and Tableau (BI), Jira (project management), plus Microsoft Office suite. Backend uses C/C++, Linux, Qt, and Yocto. GitHub Copilot is in use, indicating early AI-assisted development adoption.

What products does RATIONAL manufacture?

RATIONAL makes commercial cooking appliances: SelfCookingCenter, Combi ovens, Combi steamers, convection ovens, VarioCookingCenter, and CombiMaster Plus. They also offer ConnectedCooking digitalization services and kitchen concept design for professional food preparation.