AI-powered diamond marketplace with managed quality assurance
Rare Carat operates a managed marketplace for diamond jewelry, generating over $100M in annual sales by combining marketplace selection with retailer-level quality control. The company is adopting ChatGPT and Perplexity while managing a made-to-order fulfillment model—operational friction shows in their active projects (NetSuite integration, month-end close automation, vendor performance tracking) and pain points (production delays, repair turnaround, supply chain risk). Hiring velocity is accelerating across finance, sales, and marketing, with 7 roles posted in the last 30 days.
Founded in 2016 by a BCG consultant, Rare Carat democratizes diamond purchasing by applying AI-driven transparency and human expertise to a historically opaque retail category. The platform powers a marketplace of vetted vendors while maintaining quality control at each transaction stage. The business model operates as a "managed marketplace"—buyers get access to a broad selection, but every stone and transaction runs through Rare Carat's review process before delivery. The company operates across the full supply chain: vendor sourcing, logistics coordination, fulfillment, and customer support. Rare Carat serves primarily U.S. consumers buying engagement rings and fine jewelry, with operations anchored in New York.
Core stack includes NetSuite (operations), Rippling (HR), Google Workspace, Meta and TikTok (marketing), with WordPress for web presence. Recently adopting ChatGPT and Perplexity for AI-assisted operations.
Hiring across six countries: United States, India, South Africa, Botswana, Philippines, and Argentina—indicating global operations and remote-first practices.
Other companies in the same industry, closest in size