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RAPP is a marketing transformation consultancy operating at the intersection of data activation and CRM—their stack (Python, R, Pandas, Salesforce Marketing Cloud, Braze, Adobe Campaign) reflects a heavy analytics and martech orientation. Active hiring skews 6:1 marketing-to-engineering, with near-term focus on data warehouse implementation, tag management, and customer segmentation models, while also adopting CRM platforms. This mix suggests a services business scaling campaign delivery and data infrastructure alongside internal tooling maturity.
Tech Stack 115 technologies
Core StackPython Pandas AWS Docker SQL Server Smartsheet Jira Confluence Asana Trello scikit-learn AppsFlyer Braze ServiceNow C# R SQL Salesforce Marketing Cloud Microsoft Project Workfront SharePoint Teams Google Tag Manager Google Privacy Sandbox Microsoft Office GCP Git Google Marketing Platform Adobe Campaign Excel+83 more
AdoptingCRM
What RAPP Is Building
◆Challenges
- Consent management
- Personalized experiences at scale
- Software deployment speed
- Cloud infrastructure maintenance
- High volume briefs
- Crm transformation
- Data fidelity
- Budgetary and schedule constraints
- Client satisfaction
- Increasing marketing performance
▲Active Projects
- Digital performance and crm campaigns
- Data warehouse implementation
- Email campaign development
- Tag management implementation
- Build and scale content across crm platforms
- Profile-based, behavioral, ltv and other customer segmentation models
- Adaptation delivery stream for global content hub
- Scalable data pipelines
- Client analytics data activation
- Reporting and kpi analysis
Hiring Activity
130 roles · 70 in 30d
Department
Seniority
Notable leadership hires: Account Director, Finance Director, CRM Lead, Technical Lead
Company intelligence
