B2B platform operator digitizing printing, logistics, advertising, and IT services across Asia
RAKSUL operates four separate digital B2B platforms across traditionally offline industries—print procurement, logistics, TV commercial production, and corporate IT services. The tech stack is polyglot (Ruby, Go, PHP, TypeScript) running on AWS and GCP, with active projects spanning a new finance business, LLM-based automation, and payment infrastructure. Leadership gaps in engineering (noted in pain points) combined with steady hiring across senior and manager levels suggest the company is scaling through M&A and new vertical expansion while managing legacy platform refactoring.
Notable leadership hires: Tech Lead, Account Director, AI Lead, Chief Marketing Officer
RAKSUL is a Japanese public company (founded 2009, listed on TSE) that brings internet-enabled B2B platforms to industries historically under-digitized. The four core verticals are Raksul (web-to-print ordering), Hacobell (logistics network), Novasell (TV advertising services), and Josys (corporate IT outsourcing). The company operates across Japan, India, and Vietnam with development centers in India and Vietnam. Scale is 501–1,000 employees across engineering, product, marketing, sales, and support functions, with active portfolio investment in early-stage companies aligned to the same vision.
Primarily Ruby, Go, PHP, and TypeScript on AWS (ECS, RDS, Lambda, SQS) and GCP (BigQuery, Firebase). Frontend uses Vue and Nuxt; CI/CD runs on CircleCI and Jenkins. Messaging via Slack and ClickUp.
New finance business development, LLM-based business automation, frontend architecture redesign, payment systems integration, and help desk efficiency improvements. Also supporting IT infrastructure for recent M&A activity.
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