Affiliate content and igaming publisher scaling editorial operations across Nordic markets
Raketech is a content-driven igaming affiliate publisher built around editorial planning, SEO strategy, and regional sports coverage—particularly in Nordic markets. The hiring mix is heavily skewed toward content and product roles (15 of 21 open positions) with notable leadership gaps in editorial and content strategy, suggesting rapid scaling of in-house editorial teams. Tech stack centers on analytics and content infrastructure (Google Analytics 4, Looker, WordPress, BigQuery, Power BI) rather than gaming or transaction platforms, confirming the business model is content-first, monetized through affiliate placement.
Notable leadership hires: Content Lead, Head of Editorial
Raketech operates as a public igaming affiliate publisher, delivering content and user referrals to sports betting and casino operators across Europe. Founded in 2010 and based in St. Julians, the company employs 51–200 people across Bulgaria, United States, Sweden, and Malta. Core operations span long-term editorial planning, SEO strategy development, technical site migrations, and regional sports coverage—particularly major Nordic sporting events. The platform, Affiliationcloud, supports the affiliate infrastructure. Revenue streams derive from traffic-to-operator referrals and content monetization.
Analytics and content infrastructure: Google Analytics 4, BigQuery, Looker, Power BI, Looker Studio, WordPress, Laravel, Vue, Ahrefs, SEMrush, Screaming Frog, Hotjar, Google Search Console.
Bulgaria, United States, Sweden, and Malta. The company is actively scaling with accelerating hiring velocity.
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