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Rage Coffee Tech Stack

Direct-to-consumer coffee brand scaling distribution across India

Food and Beverage Services New Delhi, Delhi 201–500 employees Founded 2018 Privately Held

Rage Coffee manufactures instant and specialty coffee products sold through e-commerce and a 600+ offline retailer network across India. The tech stack is pure marketing and analytics—Facebook, Google, Instagram ads, Tableau, GTM—with no engineering infrastructure visible, which tracks for a digitally native FMCG play focused on demand generation and supply chain visibility rather than product platform development. Active hiring skews toward marketing and sales roles, aligning with projects around new channel development (HORECA) and programmatic ad campaigns.

Tech Stack 13 technologies

Core StackGoogle Ads Adobe Illustrator Google Analytics Tableau Facebook Ads Manager Photoshop InDesign Instagram Ads Google Display Ads YouTube Ads Google Tag Manager Facebook Pixel Search Ads 360

What Rage Coffee Is Building

◆Challenges

Optimizing marketing roi
Manpower utilization optimization
Identifying bottlenecks
Increasing user retention
Generating distributor leads
Post sales customer satisfaction
Product availability forecasting
Meeting traffic targets
Ensuring regular billing
Production efficiency improvement

▲Active Projects

Process automation
Develop horeca channel
Identify new sales opportunities
Campaign microsites
Email delivery
Programmatic advertising
New product development
Rollout strategies
Manufacturing excellence activities
Tqm initiatives

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

4

Sales

4

Manufacturing

3

Operations

2

Data

1

Design

1

HR

1

Seniority

Manager

5

Senior

5

Mid

3

Lead

2

Junior

1

Notable leadership hires: Head of Operations

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About Rage Coffee

Rage Coffee is a Delhi-based FMCG company founded in 2018 that produces ready-to-consume instant coffee in multiple flavors, sold in biodegradable tube packaging. Distribution spans direct-to-consumer via their website, major e-commerce platforms (Amazon, Flipkart, etc.), and over 600 offline retail touchpoints via a distributor network across India. Products are FDA, FSSAI, and ISO certified, manufactured in a GMP-compliant facility. The company operates with 201–500 employees and is actively hiring across marketing, sales, manufacturing, and operations to support geographic expansion and new sales channels.

HeadquartersNew Delhi, Delhi

Company Size201–500 employees

Founded2018

Hiring MarketsIndia

Frequently Asked Questions

What is Rage Coffee's distribution model?

Rage Coffee sells through three channels: direct e-commerce (ragecoffee.com), all major online platforms, and 600+ offline retail points via a distributor network across India.

What marketing channels does Rage Coffee use?

Rage Coffee invests in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, Search Ads 360, Display ads, and programmatic advertising, supported by Google Analytics and Tableau for performance tracking.