RACC Tech Stack

Spain's largest automotive club transitioning to cloud-native operations

Consumer Services Barcelona, Barcelona 1,001–5,000 employees Founded 1906 Privately Held

RACC is Spain's dominant mobility club with over 1 million members, operating across roadside assistance, insurance, travel, and mobile services. The tech shift is significant: migrating from SAP to Microsoft Dynamics 365 Finance & Operations while adopting Azure OpenAI and ChatGPT signals a move toward cloud-native infrastructure and AI-augmented customer service. Sales-led hiring velocity (7 of 22 active roles) combined with projects around assistance-management digitalization and process automation suggests aggressive expansion into underserved segments.

Tech Stack 14 technologies

Core StackPower Platform Power Apps Azure Functions Dynamics 365 Power BI Google Ads SAP AutoCAD Microsoft Office

AdoptingAzure OpenAI ChatGPT Dynamics 365 Finance

ReplacingSAP

What RACC Is Building

◆Challenges

Capturing microenterprise leads
Reducing costs through automation
Transformación cultural
Clima laboral
Simplifying processes and promoting automation
Identifying continuous improvement opportunities
Developing new control and reporting processes
Optimizing internal efficiency
Eliminating organizational silos
Optimizing communication resources

▲Active Projects

Annual communication plan
Financial transformation projects
Future operating model
Digital culture evolution
Implementing disruptive tools
Corporate event organization
Erp migration from sap to ms dynamics finance & operations
Evolution of assistance management tools
Digitalization of service processes
Change management for it solutions

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

Engineering

Marketing

Technology

Communications

Design

Finance

Seniority

Mid

Junior

Manager

Senior

Lead

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About RACC

RACC operates as Spain's leading automobile club and mobility services organization, serving over 1 million members with personal, family, mechanical, and emergency medical assistance. The company provides auto insurance, travel services, mobile telephony, and vehicle sales alongside its core membership offerings. Beyond consumer services, RACC operates a foundation focused on sustainable mobility and road safety, and has co-organized international motorsport championships (Formula 1, MotoGP, Rally). The organization is headquartered in Barcelona and employs 1,001–5,000 people across sales, operations, and technology functions.

HeadquartersBarcelona, Barcelona

Company Size1,001–5,000 employees

Founded1906

Hiring MarketsSpain

Frequently Asked Questions

What is RACC's tech stack?

RACC uses Power Platform, Power Apps, Dynamics 365, Power BI, Azure Functions, SAP, and AutoCAD. The company is actively migrating from SAP to Dynamics 365 Finance & Operations and adopting Azure OpenAI and ChatGPT.

What projects is RACC working on?

Current initiatives include ERP migration from SAP to Microsoft Dynamics, digital culture evolution, digitalization of service processes, assistance-management tool upgrades, and cost reduction through process automation and organizational restructuring.