Hospitality operator running 15 attractions and 28 lodges across iconic destinations
Pursuit operates a portfolio of destination experiences—national parks, lodges, attractions, and dining—built on Microsoft enterprise stack (Workday, Dynamics 365, Salesforce) plus hospitality-specific tools (Sabre, Opera POS, Micros). The hiring mix is operations-heavy (579 roles) with minimal sales infrastructure, and recent adoption of CMMS and Freshdesk signals focus on maintenance reporting and guest support at remote, high-volume locations. Pain-point severity clusters around inventory, labor cost control, and seasonal hiring velocity.
Notable leadership hires: Head Chef, Deli Lead, Retail Team Lead, Hotel Operations Director
Pursuit Collection owns and operates a network of world-class attractions and hospitality properties across iconic destinations, including 15 point-of-interest attractions and 28 distinctive lodges, alongside restaurants, retail, and transportation services. The company employs 1,001–5,000 staff across the United States, Canada, and Malta. Operations dominate the organizational structure, reflecting the capital-intensive nature of running geographically dispersed properties and high-volume guest experiences. The business model combines property operations, lodging, food service, and retail, requiring tight coordination across maintenance, staffing, and seasonal demand.
Pursuit uses Microsoft Office 365, Workday (HRIS), Salesforce (CRM), Dynamics 365 (ERP), Opera and Micros (POS), Sabre (booking), and Expedia (distribution). Recently adopting CMMS for maintenance and Freshdesk for support.
Inventory and food cost control, seasonal hiring demand, reducing downtime at remote locations, housing maintenance reporting, and safety compliance. Recent CMMS adoption suggests active effort to address maintenance visibility and downtime.
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