Puretech Digital - A Genesis Company Tech Stack

Full-service digital marketing agency specializing in performance and organic growth

Advertising Services Mumbai, Maharashtra 201–500 employees Founded 2004 Privately Held

Puretech Digital operates a marketing-led organization with 250+ employees across performance marketing, SEO, content, and creative disciplines. The hiring mix is heavily skewed toward marketing (37 open roles) with minimal engineering (2 roles), reflecting a services business built on strategic expertise rather than proprietary product. Early adoption of AWS Bedrock signals an attempt to automate parts of content and strategy work, while active projects around campaign scaling, budget tracking, and A/B testing indicate internal systems maturity challenges typical of agencies managing multi-client workflows.

Tech Stack 58 technologies

Core StackGoogle Ads Google Analytics Meta Ads LinkedIn Ads Adobe Illustrator After Effects Adobe Premiere Pro Ahrefs SEMrush Screaming Frog Google Search Console Google Analytics 4 HTML Microsoft Office PowerPoint Excel Facebook Ads Manager DV360 Comscore Meta Instagram Google YouTube LinkedIn Google Sheets Twitter Taboola Outbrain InMobi Photoshop+26 more

AdoptingAWS Bedrock

What Puretech Digital - A Genesis Company Is Building

◆Challenges

Optimizing campaign performance
Bounce rate variations
Fast-moving competitive space
Ensuring compliance for listed companies
Reducing hallucinations in models
Budget adherence
Improving organic visibility
Optimizing advertising budgets
Client satisfaction
Expanding commerce strategy offerings

▲Active Projects

Campaign coordination
Budget tracking
A/b testing initiatives
Scalable frameworks for q-commerce excellence
New business pitches for q-commerce growth
M&a regulatory engagement
Strategic povs for platform behavior
End-to-end communication strategies for campaigns
End-to-end campaign strategy for pitches
Integrated campaign strategies across digital films

Hiring Activity

Accelerating45 roles · 25 in 30d

Department

Marketing

Design

Engineering

Legal

Ops

Sales

Seniority

Mid

Junior

Senior

Intern

Manager

Lead

Notable leadership hires: Art Director, SEO Head

Company intelligence

Find more companies like Puretech Digital - A Genesis Company by tech stack, pain points and active projects

Get started free

About Puretech Digital - A Genesis Company

Puretech Digital is a Mumbai-based digital marketing agency founded in 2004, serving mid-market and enterprise clients across banking, financial services, retail, and media sectors. The agency covers the full digital spectrum: performance marketing (Google Ads, Meta, DV360), organic growth (SEO, ASO, content), and creative production (design, video, branded content). With over 250 staff, the organization operates as a traditional services business—winning new clients through case studies and competitive pitches while managing campaign execution, budget allocation, and compliance across client portfolios. The team leverages industry-standard tools (Ahrefs, SEMrush, GA4, Adobe Creative Suite) alongside proprietary frameworks for campaign strategy and A/B testing.

HeadquartersMumbai, Maharashtra

Company Size201–500 employees

Founded2004

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Puretech Digital use?

Core stack includes Ahrefs, SEMrush, Google Analytics 4, DV360, Google Ads, Meta Ads Manager, and Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro). Now adopting AWS Bedrock for emerging AI applications.

Where is Puretech Digital headquartered?

Mumbai, Maharashtra, India. All current hiring is India-based. Founded in 2004, the agency operates as a privately held company with 201–500 employees.