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PURELEI Tech Stack

Direct-to-consumer jewelry brand scaling via influencer marketing and e-commerce

Retail Luxury Goods and Jewelry Mannheim, Baden-Württemberg 51–200 employees Founded 2016 Public Company

PURELEI is a German jewelry brand built on social-first distribution—822K Instagram followers and 214K TikTok followers—powered by Shopify, Klaviyo, Meta, and TikTok ad platforms. The hiring mix (3 marketing leads, 1 sales role) and active projects (A/B testing, BI attribution modeling, channel performance analytics, wholesale scaling) signal a shift from pure influencer-led growth toward data-driven optimization and profitability balancing. Recent pain points around KPI-based performance and reducing operational complexity suggest they're hitting the limits of organic social reach.

Tech Stack 11 technologies

Core StackShopify Asana Klaviyo Google Analytics 4 Meta TikTok Google Ads Manager Charles Amazon Seller Central Google Sheets Excel

What PURELEI Is Building

◆Challenges

Balancing growth and profitability
Data-driven campaign optimization
Reducing operational complexity
Improving kpi-based performance
Enhancing data-driven decision making
Optimizing marketplace listings
Scaling wholesale channels
Improving channel profitability

▲Active Projects

Seo optimization
A/b testing strategy
App rebuild
Kpi-based performance analysis
Bi tool attribution modeling
Steering digital marketing & crm funnel
Optimizing structures and processes
Data-driven decision making with bi tools
Wholesale channel scaling
Channel performance analytics

Hiring Activity

Decelerating5 roles · 1 in 30d

Department

Marketing

3

Sales

1

Seniority

Lead

3

Senior

1

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About PURELEI

PURELEI designs and sells premium waterproof jewelry pieces inspired by Hawaiian culture, with products dispatched globally from its Mannheim logistics center. Founded in 2016, the company has grown to 51–200 employees and operates primarily as a direct-to-consumer e-commerce brand, supplemented by emerging wholesale channels. Marketing and sales teams drive customer acquisition through influencer partnerships and paid social campaigns. The brand also invests in sustainability initiatives, supporting beach cleanups and environmental nonprofits.

HeadquartersMannheim, Baden-Württemberg

Company Size51–200 employees

Founded2016

Hiring MarketsGermany

Frequently Asked Questions

What e-commerce platform does PURELEI use?

PURELEI runs on Shopify and integrates Klaviyo for email marketing, Google Analytics 4 and BI tools for performance tracking, and Meta and TikTok for paid acquisition and influencer coordination.

Is PURELEI hiring?

PURELEI has 5 active roles focused on marketing (3 lead-level positions) and sales (1 senior role), all based in Germany. Hiring velocity is decelerating.

What is PURELEI working on?

Active projects include A/B testing strategy, app rebuild, BI-driven attribution modeling, wholesale channel scaling, and KPI-based performance analysis to balance growth with profitability.