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Pura Vida Miami Tech Stack

Multi-location wellness cafe chain scaling kitchen operations and POS infrastructure

Hospitality Miami Beach, Florida 1,001–5,000 employees Founded 2012 Privately Held

Pura Vida Miami operates a 1,000+ person cafe and restaurant business across Florida, New York, and California, with aggressive hiring in operations (228 roles) while maintaining minimal engineering staff (3 roles). The tech stack mirrors a food-service operator — Toast POS, Deliverect, Flex, plus standard Google Cloud analytics and BI tools — but the active projects and pain-point concentration reveal internal friction: menu scaling, kitchen policy standardization, inventory management, and food-cost control dominate the roadmap, suggesting growing pains as multi-location operations outpace existing processes.

Tech Stack 33 technologies

Core StackAdobe Photoshop Adobe Premiere Pro Go Power Query Tableau Power BI Looker AutoCAD Adobe InDesign SketchUp BigQuery dbt Python Node.js Salesforce Excel Word PowerPoint Adobe Lightroom Toast Opera Deliverect Flex Photoshop Cloud Composer Google Analytics 4 GCP SQL Cisco Meraki Ubiquiti

What Pura Vida Miami Is Building

Challenges

  • Streamline kitchen operations
  • Food cost management
  • Risk mitigation
  • Optimizing restaurant performance
  • Operating results improvement
  • Budget and schedule constraints
  • Inventory management
  • Manage food costs effectively
  • Labor allocation
  • Managing food costs

Active Projects

  • Menu development
  • New menu additions
  • Policy implementation
  • Implementing kitchen policies
  • New restaurant openings
  • New store openings
  • Pos integration support
  • Brand activations
  • Recipe testing and scaling
  • Implement inventory management system

Hiring Activity

Accelerating250 roles · 140 in 30d

Department

Ops
228
Operations
5
Engineering
3
Sales
3
Construction
2
Design
1
Executive
1
Manufacturing
1

Seniority

Junior
141
Manager
55
Mid
28
Lead
9
Senior
9
Director
4

Notable leadership hires: Operations Director, Kitchen Lead, Kitchen Shift Lead

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About Pura Vida Miami

Pura Vida Miami is a farm-to-table wellness cafe brand founded in 2012 in South Florida, now operating across three states with 1,001–5,000 employees. The core business centers on health-conscious dining — acai bowls, smoothies, and chef-driven salads — marketed as a lifestyle brand with sustainability practices including composting and local farm partnerships. Current operational focus is on new-location openings, menu expansion, kitchen standardization, and cost management. The majority of hiring (228 operations roles) targets junior and manager levels, reflecting a shift toward systemizing processes as the chain grows.

HeadquartersMiami Beach, Florida
Company Size1,001–5,000 employees
Founded2012
Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What point-of-sale and restaurant tech does Pura Vida Miami use?

Toast (POS), Deliverect (order management), and Flex are primary operational systems. Analytics layer includes Tableau, Power BI, and Looker on top of BigQuery and GCP infrastructure.

Where is Pura Vida Miami headquartered and what is its scale?

Headquartered in Miami Beach, Florida. 1,001–5,000 employees across locations in Florida, New York, and California. Founded 2012; now expanding with new restaurant openings as a core project.

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