Multi-location wellness cafe chain scaling kitchen operations and POS infrastructure
Pura Vida Miami operates a 1,000+ person cafe and restaurant business across Florida, New York, and California, with aggressive hiring in operations (228 roles) while maintaining minimal engineering staff (3 roles). The tech stack mirrors a food-service operator — Toast POS, Deliverect, Flex, plus standard Google Cloud analytics and BI tools — but the active projects and pain-point concentration reveal internal friction: menu scaling, kitchen policy standardization, inventory management, and food-cost control dominate the roadmap, suggesting growing pains as multi-location operations outpace existing processes.
Notable leadership hires: Operations Director, Kitchen Lead, Kitchen Shift Lead
Pura Vida Miami is a farm-to-table wellness cafe brand founded in 2012 in South Florida, now operating across three states with 1,001–5,000 employees. The core business centers on health-conscious dining — acai bowls, smoothies, and chef-driven salads — marketed as a lifestyle brand with sustainability practices including composting and local farm partnerships. Current operational focus is on new-location openings, menu expansion, kitchen standardization, and cost management. The majority of hiring (228 operations roles) targets junior and manager levels, reflecting a shift toward systemizing processes as the chain grows.
Toast (POS), Deliverect (order management), and Flex are primary operational systems. Analytics layer includes Tableau, Power BI, and Looker on top of BigQuery and GCP infrastructure.
Headquartered in Miami Beach, Florida. 1,001–5,000 employees across locations in Florida, New York, and California. Founded 2012; now expanding with new restaurant openings as a core project.
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