Publicis Groupe ANZ Tech Stack

Marketing services network across creative, media, digital, and data capabilities

Advertising Services Sydney, NSW 501–1,000 employees Public Company

Publicis Groupe ANZ is a marketing and advertising services collective operating across Australia and New Zealand, with sub-brands handling creative, media buying, digital transformation, and data work. The hiring velocity is accelerating, particularly in data (7 open roles) and marketing (6), suggesting investment in analytics and performance measurement—reinforced by active projects around audience segmentation, measurement frameworks, and customer lifecycle growth. Pain points center on data integrity and fragmented customer journeys, which map directly to the measurement and analytics infrastructure being built.

Tech Stack 19 technologies

Core StackTableau Power BI Salesforce Braze Trello Python Google Analytics Meta TikTok Google Analytics 4 Adobe Excel Word PowerPoint SQL R Looker Studio Meta Business Suite

What Publicis Groupe ANZ Is Building

◆Challenges

Convoluted customer journeys
Data integrity and accuracy
Customer engagement retention loyalty
Protect brand reputation
Enhance advertising performance
Maintaining high-quality office experience
Enhancing retention
Unified customer journeys
Clients internal pressures
Client related relationship issues

▲Active Projects

Pmx lift
Customer lifecycle growth
Measurement framework and dashboard design
Audience segmentation and predictive insights
Apex exchange
Epsilon digital media
Events calendar
Office events coordination
Spearhead new business development opportunities
Integration of strategy/analytics and cx inputs

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Data

Marketing

Ops

Operations

Sales

Seniority

Junior

Director

Mid

Senior

Manager

Lead

Notable leadership hires: Media Account Director, Operations Director

Company intelligence

Find more companies like Publicis Groupe ANZ by tech stack, pain points and active projects

Get started free

About Publicis Groupe ANZ

Publicis Groupe ANZ is the Australia–New Zealand division of Publicis Groupe, a global marketing and digital transformation company. The network includes creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), digital specialists (Razorfish, Digitas, Epsilon), and Publicis Sapient for enterprise transformation work. The tech stack spans advertising platforms (Meta, TikTok), analytics (Tableau, Power BI, Google Analytics 4), CRM (Salesforce, Braze), and marketing automation tools. The organization operates across both client services and internal operations, with 501–1,000 employees split between Australia and New Zealand.

HeadquartersSydney, NSW

Company Size501–1,000 employees

Hiring MarketsAustralia, New Zealand

Frequently Asked Questions

What is Publicis Groupe ANZ's tech stack?

Core tools include Meta, TikTok, Tableau, Power BI, Google Analytics 4, Salesforce, Braze, and Adobe. Data and analytics work leverages SQL, Python, R, and Looker Studio. Productivity and collaboration use Excel, Word, PowerPoint, and Trello.

What countries does Publicis Groupe ANZ operate in?

Australia and New Zealand. Headquarters are in Sydney, NSW. Active hiring occurs in both countries across data, marketing, operations, and sales functions.