Publicis Brasil Tech Stack

Full-service advertising agency executing integrated campaigns across traditional and digital media

Advertising Services São Paulo, SP 201–500 employees Founded 1996 Public Company

Publicis Brasil operates as a full-service advertising agency for major Brazilian consumer brands, built on a stack dominated by ad-tech platforms (Google Ads, Meta, DV360, Amazon Ads) and collaboration tools (Asana, Smartsheet, Miro). The hiring profile is heavily marketing-focused with emerging demand for data and analytics roles, reflecting the gap between current pain points (data-driven decision-making, real-time performance tracking, ROI optimization) and the tools actually deployed. The agency is executing across retail media (Amazon), TV scheduling, and culturally localized campaigns while managing profitability and operational agility challenges typical of regional campaign networks.

Tech Stack 19 technologies

Core StackGoogle Analytics Google Ads Miro Smartsheet Asana Meta Ads ComScore Meta YouTube TikTok Microsoft Office Excel PowerPoint Google DV360 TikTok Ads Microsoft Advertising Keynote Amazon Ads

What Publicis Brasil Is Building

◆Challenges

Monitoring profitability
Implementing efficiency improvements
Delivery challenges
Capturing local market share opportunities
Operational agility in media planning
Protecting client roi
Real-time performance fluctuations
Performance bottlenecks
Roi/roas optimization
Data-driven decision making

▲Active Projects

Retail media campaigns on amazon ads
Regional campaign execution
Integrated campaign delivery
Global projects
Regional culturally relevant projects
Monthly tv schedule execution
Tactical planning for tv vehicles
Brand activation projects

Hiring Activity

Steady20 roles · 8 in 30d

Department

Marketing

Data

Sales

Support

Seniority

Senior

Junior

Manager

Mid

Director

Intern

Notable leadership hires: Business Director

Company intelligence

Find more companies like Publicis Brasil by tech stack, pain points and active projects

Get started free

About Publicis Brasil

Publicis Brasil is a full-service advertising agency based in São Paulo operating as part of the Publicis group. The agency works with major Brazilian consumer brands across multiple sectors including FMCG, retail, automotive, financial services, and entertainment. Core services span advertising strategy, digital marketing, brand communication, and integrated campaign delivery across traditional media (TV), digital platforms (Google, Meta, TikTok, Amazon), and retail media networks. The team manages campaign execution at regional and global scales while operating under operational constraints around delivery velocity, real-time performance monitoring, and ROI accountability.

HeadquartersSão Paulo, SP

Company Size201–500 employees

Founded1996

Hiring MarketsBrazil

Frequently Asked Questions

What advertising platforms does Publicis Brasil use?

The agency operates across Google Ads, Meta/Facebook Ads, DV360, Amazon Ads, YouTube, TikTok Ads, and Microsoft Advertising, supported by ComScore and Google Analytics for measurement.

Is Publicis Brasil hiring in marketing?

Yes—16 of 20 active roles are marketing positions, including senior, mid-level, junior, and managerial positions. All hiring is currently in Brazil.

What are Publicis Brasil's main challenges?

Key pain points include real-time performance monitoring, ROI/ROAS optimization, data-driven decision-making, operational agility in media planning, and profitability management across multiple concurrent campaigns.