ProSueños (acquired by Betterfly.com) Tech Stack

Social-impact gift card platform for corporate employee benefits

Fundraising Santiago de Chile, Providencia 2–10 employees Founded 2014 Privately Held

ProSueños operates a gift card system that ties employee benefits to charitable donations, positioning itself between traditional corporate perks and impact-driven spending. The company is undergoing significant technical transformation: migrating a legacy PHP system to AWS cloud infrastructure while simultaneously building a new flexible benefits platform that extends beyond gift cards into health insurance. The hiring mix—weighted toward data, sales, and marketing roles with steady velocity across Chile and Canada—reflects dual pressure to scale B2B commercial outreach and unlock insights from a fragmented data ecosystem.

Tech Stack 18 technologies

Core StackPower BI Figma Adobe Creative Cloud Canva Salesforce HubSpot ZoomInfo Instagram TikTok LinkedIn Meta X YouTube Excel Google Sheets LinkedIn Sales Navigator Apollo

AdoptingAWS

What ProSueños (acquired by Betterfly.com) Is Building

◆Challenges

Maximizing user retention
Increasing user engagement
Accelerating user adoption
Transforming data ecosystem
Electronic invoicing and collections
Timely revenue recovery
Monthly operational closings
Optimizing insurance product operations
Improving operational processes
Improving benefits experience

▲Active Projects

Health insurance product within flexible benefits platform
Provider benchmark
Rewards metrics analysis
Impact initiatives tracking
B2b commercial strategy for smb, mid-market, enterprise
Smb b2b prospect list generation
Crm data quality improvement
New cloud-native platform in aws
Migration of php legacy system

Hiring Activity

Steady15 roles · 4 in 30d

Department

Data

Sales

Marketing

Product

Engineering

Finance

Ops

Seniority

Intern

Senior

Mid

Junior

Lead

Manager

Notable leadership hires: Head Commercial

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About ProSueños (acquired by Betterfly.com)

ProSueños sells corporate benefit programs to businesses in Chile and Canada, where employers can distribute gift cards to workers while directing portions of spending toward NGOs of the company's choice. Founded in 2014, the company operates as a small, privately held team (2–10 employees) but maintains an active pipeline of 13 open roles. Beyond gift cards, ProSueños is building a broader flexible benefits platform that includes health insurance products and provider benchmarking. The business model relies on vendor relationships (card networks, insurance partners) and B2B sales into SMB, mid-market, and enterprise segments.

HeadquartersSantiago de Chile, Providencia

Company Size2–10 employees

Founded2014

Hiring MarketsChile, Canada

Frequently Asked Questions

What is ProSueños working on in 2024?

ProSueños is migrating its legacy PHP system to AWS, launching a new cloud-native platform, and expanding into health insurance and flexible benefits. Projects include provider benchmarking, impact initiatives tracking, and B2B commercial strategy for SMB through enterprise segments.

What tech stack does ProSueños use?

ProSueños uses Salesforce, HubSpot, and LinkedIn Sales Navigator for go-to-market; Power BI, Excel, and Google Sheets for analytics; and social platforms (Instagram, TikTok, LinkedIn, Meta, YouTube) for marketing. The company is adopting AWS to replace its legacy infrastructure.