Luxury hospitality operator managing flagship and independent design-driven hotels across major US markets
Proper Hospitality operates a portfolio of upscale independent hotels and branded properties across eight US markets, with a tech stack centered on Revinate (hospitality-specific CRM), Snowflake for analytics, and OpenAI/Anthropic for emerging use cases. Leadership hiring is outsized relative to engineering capacity—six VP roles posted versus one engineering hire—reflecting a multi-brand, operations-heavy model navigating unionized workforces, multi-state compliance, and complex food-cost management across distinct properties.
Notable leadership hires: Sales & Marketing Director, Managing Director, Culinary Director
Proper Hospitality develops and manages luxury lifestyle hotel experiences across the United States. The company operates Proper-branded flagship properties in Santa Monica, Downtown Los Angeles, San Francisco, Austin, and Lake Tahoe, alongside The Shelborne By Proper in Miami and The Collective, a curated portfolio of independent design-driven hotels including Hotel June, Avalon, and The Culver Hotel. Each property emphasizes elevated design, local cultural integration, and differentiated amenities around arts, dining, and wellness. The organization spans roughly 500–1,000 employees, with active projects focused on new outlet development, CRM upgrades, revenue management, and financial systems implementation.
Revinate for CRM and guest management, Snowflake for data analytics, Asana for project coordination, Notion for internal knowledge management, and Google Workspace for collaboration. OpenAI and Anthropic tools are in use for emerging applications.
Proper operates 7 branded properties (Santa Monica, Downtown LA, San Francisco, Austin, Lake Tahoe, Dallas, and The Shelborne in Miami) plus The Collective portfolio, which includes Hotel June, Avalon, The Culver Hotel, Ingleside Estate, and Montauk Yacht Club.
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