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Proper Hospitality Tech Stack

Luxury hospitality operator managing flagship and independent design-driven hotels across major US markets

Hospitality Santa Monica, California 501–1,000 employees Founded 2014 Privately Held

Proper Hospitality operates a portfolio of upscale independent hotels and branded properties across eight US markets, with a tech stack centered on Revinate (hospitality-specific CRM), Snowflake for analytics, and OpenAI/Anthropic for emerging use cases. Leadership hiring is outsized relative to engineering capacity—six VP roles posted versus one engineering hire—reflecting a multi-brand, operations-heavy model navigating unionized workforces, multi-state compliance, and complex food-cost management across distinct properties.

Tech Stack 12 technologies

Core StackCanva Google Analytics Snowflake OpenAI Anthropic Asana Excel Opera Microsoft 365 Notion Google Workspace Revinate

What Proper Hospitality Is Building

Challenges

  • Unionized workforce management
  • Multi-state compliance
  • Managing multiple brands and partners
  • Food cost management
  • Guest complaints
  • Monitor working capital
  • Ensure compliance with regulations
  • Identify financial risks
  • Operational risks and escalations
  • Turnaround and recovery efforts

Active Projects

  • Organizational development roadmap
  • Master calendar of programming events
  • New outlet development
  • Crm upgrades
  • Upsell programs
  • Web enhancements
  • Implementation of financial systems
  • Annual budgeting process
  • Revenue management analysis
  • Pitch deck creation

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Ops
8
Marketing
4
HR
2
Engineering
1
Executive
1
Finance
1
Operations
1
Product
1

Seniority

VP
6
Director
4
Manager
4
Mid
3
Senior
2
Lead
1

Notable leadership hires: Sales & Marketing Director, Managing Director, Culinary Director

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About Proper Hospitality

Proper Hospitality develops and manages luxury lifestyle hotel experiences across the United States. The company operates Proper-branded flagship properties in Santa Monica, Downtown Los Angeles, San Francisco, Austin, and Lake Tahoe, alongside The Shelborne By Proper in Miami and The Collective, a curated portfolio of independent design-driven hotels including Hotel June, Avalon, and The Culver Hotel. Each property emphasizes elevated design, local cultural integration, and differentiated amenities around arts, dining, and wellness. The organization spans roughly 500–1,000 employees, with active projects focused on new outlet development, CRM upgrades, revenue management, and financial systems implementation.

HeadquartersSanta Monica, California
Company Size501–1,000 employees
Founded2014
Hiring MarketsUnited States

Frequently Asked Questions

What technology does Proper Hospitality use to manage hotels?

Revinate for CRM and guest management, Snowflake for data analytics, Asana for project coordination, Notion for internal knowledge management, and Google Workspace for collaboration. OpenAI and Anthropic tools are in use for emerging applications.

How many Proper hotels and properties does the company operate?

Proper operates 7 branded properties (Santa Monica, Downtown LA, San Francisco, Austin, Lake Tahoe, Dallas, and The Shelborne in Miami) plus The Collective portfolio, which includes Hotel June, Avalon, The Culver Hotel, Ingleside Estate, and Montauk Yacht Club.

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