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PNJ Group Tech Stack

Vertically integrated jewelry manufacturer and retailer operating 400+ stores across Vietnam and Asia

Retail Luxury Goods and Jewelry Ho Chi Minh City, Phu Nhuan District 5,001–10,000 employees Founded 1988 Public Company

PNJ is a public Vietnamese jewelry manufacturer and retailer with integrated production (4M+ units annually) and 400 stores across the region. The tech stack is AWS-native and infrastructure-heavy (Lambda, ECS, EKS, RDS, DynamoDB, Kinesis), but hiring signals a pivot toward commercial scaling: 12 active roles skew heavily toward marketing (4), sales (3), and partner enablement, with minimal engineering headcount. Active projects center on store expansion, competitor intelligence, and channel activation—indicating a retail-growth-first agenda over technology-led transformation.

Tech Stack 24 technologies

Core StackAWS AWS Lambda AWS RDS DynamoDB Terraform CloudFormation PostgreSQL MySQL MongoDB GitHub Actions Jenkins CircleCI API Gateway AWS Step Functions AWS ECS AWS EKS AWS SQS Kinesis AWS CDK Serverless Framework Word Excel PowerPoint Microsoft Office

What PNJ Group Is Building

◆Challenges

Controlling profit margins
Managing store performance
Expanding retail network
Policy barrier reduction
Misaligned organizational structures
Inconsistent job descriptions
Inefficient performance management systems
Expanding sales channels
Cost savings opportunities
Supplier performance improvement

▲Active Projects

Seasonal revenue promotion program
Developing revenue-boosting initiatives
Site selection for store expansion
Analyzing competitor market intelligence
Organizational effectiveness and optimization projects
Digital transformation projects to upgrade performance management platforms
Shop-in-shop expansion
Joint business plans with key partners
Activation programs for partner channels
Market research projects

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Marketing

4

Sales

3

Engineering

1

HR

1

Policy

1

Procurement

1

Seniority

Senior

5

Lead

4

Mid

2

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About PNJ Group

PNJ, founded in 1988, is Vietnam's dominant jewelry manufacturer and retailer with 5,001–10,000 employees and a 4,000-person production facility. The company operates 400+ retail locations primarily in Vietnam and has expanded into Asia and Europe. Revenue streams combine direct retail sales, partner channels (shop-in-shop models), and B2B manufacturing. The company remains private despite public market presence, operating with traditional retail KPIs: store performance, profit margin management, network density, and partner alignment. Current strategic priorities include geographic store expansion, sales channel diversification, and operational efficiency improvements.

HeadquartersHo Chi Minh City, Phu Nhuan District

Company Size5,001–10,000 employees

Founded1988

Hiring MarketsVietnam

Frequently Asked Questions

What is PNJ's tech stack?

PNJ uses AWS services (Lambda, ECS, EKS, RDS, DynamoDB, SQS, Kinesis), PostgreSQL, MySQL, MongoDB, GitHub Actions, Jenkins, and CircleCI. The stack emphasizes cloud infrastructure and serverless compute over specialized retail platforms.