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PlusMinusOne Tech Stack

Mobile product studio building apps with backend services and AI

Technology, Information and Internet Esentepe, Istanbul 51–200 employees Founded 2020 Privately Held

PlusMinusOne is a mobile-first product studio operating out of Istanbul with a lean, mid-level engineering core (3 engineers, 1 designer, 1 marketer, 1 PM). Their stack spans native iOS (Swift, Objective-C, SwiftUI) and backend infrastructure (Node.js, AWS, CloudFront), complemented by design tools (Figma, Miro) and paid user-acquisition channels (Google Ads, Meta, TikTok, Snapchat, Apple Search Ads). Active work on deep learning model deployment suggests they're moving beyond consumer-facing app features into AI-driven product layers—a shift reflected in their stated challenge of managing AI trade-offs.

Tech Stack 15 technologies

Core StackNode.js AWS CloudFront Python Swift SwiftUI Figma Miro Google Ads Objective-C Git Meta TikTok Snapchat Apple Search Ads

What PlusMinusOne Is Building

◆Challenges

Managing ai trade-offs
Solving users’ problems

▲Active Projects

Backend services for mobile apps
Deep learning model deployment

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Engineering

3

Design

1

Marketing

1

Product

1

Seniority

Mid

4

Junior

2

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About PlusMinusOne

PlusMinusOne is a mobile product studio founded in 2020 that designs and ships consumer-facing applications. Based in Istanbul with 51–200 employees, the company is structured around small, cross-functional pods of engineers, designers, marketers, and product managers. Their technical foundation is built on native mobile development (iOS via Swift and Objective-C) and backend services on AWS. They operate in user acquisition through performance marketing on major platforms (Google, Meta, TikTok, Snapchat, Apple Search Ads). Current hiring is concentrated in engineering and mid-level roles, with notably low recent activity (1 posting in the last 30 days), indicating a consolidation phase.

HeadquartersEsentepe, Istanbul

Company Size51–200 employees

Founded2020

Hiring MarketsTurkey

Frequently Asked Questions

What programming languages does PlusMinusOne use?

Node.js for backend services, Swift and Objective-C for iOS native development, and Python in the stack. They also use SwiftUI for UI layer development on Apple platforms.

What is PlusMinusOne working on?

Backend services for mobile applications and deep learning model deployment. They are actively addressing AI trade-offs in their products, indicating a focus on integrating machine learning into their app offerings.

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