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P.L. Marketing, Inc. Tech Stack

In-store merchandising and sales operations for Kroger supermarkets

Food and Beverage Services Newport, Kentucky 1,001–5,000 employees Founded 1989 Privately Held

P.L. Marketing executes floor-level merchandising and sales operations across Kroger stores, with a tech stack dominated by Excel, Word, and business intelligence tools (Circana, Blue Yonder, Business Objects). The organization is almost entirely operations-focused—330 ops roles against 32 sales and minimal engineering—and is actively adopting Blue Yonder, signaling a shift toward supply-chain and demand-forecasting automation to address recurring supply and staffing constraints.

Tech Stack 16 technologies

Core StackWorkday JavaScript Python Excel Word Microsoft Office Circana Blue Yonder Outlook PowerPoint SQL Perl Microsoft 365 Business Objects SharePoint Teams

AdoptingBlue Yonder

What P.L. Marketing, Inc. Is Building

◆Challenges

Supply/stocking issues
Reduced scheduled hours
Increasing sales of corporate brands
Staffing shortages during holidays
Unforeseen urgent customer support needs
Optimizing product placement
Supply and stocking issues
Increasing grocery store sales
Improving product placement
Increasing retail sales

▲Active Projects

Section plan-o-gram work
Section reset work
Surge-team work
Special projects in designated stores
Category assortment changes
Planogram development for assigned categories
Kompass schedule execution
Reset and merchandise shelves
Implement planograms
Cosmetic section resets

Hiring Activity

Steady390 roles · 130 in 30d

Department

Ops

330

Sales

32

Operations

17

Marketing

6

Data

2

Engineering

1

HR

1

Product

1

Seniority

Junior

360

Mid

27

Director

1

Intern

1

Manager

1

Senior

1

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About P.L. Marketing, Inc.

P.L. Marketing, founded in 1989 and employee-owned, provides sales, merchandising, and operational services for the Kroger Company across supermarket locations. The company handles planogram development, shelf resets, product placement optimization, and category assortment execution, alongside general office and divisional support work. With 1,001–5,000 employees headquartered in Newport, Kentucky, P.L. Marketing operates at significant scale, managing in-store execution and supply-chain coordination across Kroger's retail network. Current pain points center on supply and stocking constraints, holiday staffing shortages, and optimizing product placement to drive corporate brand sales.

HeadquartersNewport, Kentucky

Company Size1,001–5,000 employees

Founded1989

Hiring MarketsUnited States, India, Canada, Italy

Frequently Asked Questions

What does P.L. Marketing do?

P.L. Marketing provides merchandising, sales execution, and operational services for Kroger supermarkets, including planogram development, shelf resets, product placement, and supply coordination.

What is P.L. Marketing's tech stack?

Primary tools are Excel, Word, Microsoft Office suite, and Circana, Business Objects, and Blue Yonder for demand forecasting and merchandising analytics. Also uses Workday, SQL, Python, and SharePoint.