PLAY NORTH Tech Stack

Regulated iGaming operator with multi-market presence and compliance focus

Gambling Facilities and Casinos Sliema 51–200 employees Founded 2018 Privately Held

Play North operates licensed online casinos across Finland, the Netherlands, and other regulated markets, with ~100 employees split across Malta and Estonia. The tech stack is marketing-heavy (Google Ads, Analytics, DV360, Meta, Snapchat) paired with AWS infrastructure and Elasticsearch, reflecting a performance-marketing-driven acquisition model. Current security investments—NIST adoption, SIEM onboarding, incident reporting processes—signal a maturing compliance posture, likely driven by regulated-market requirements and internal pain points around click fraud, player protection, and cloud security hygiene.

Tech Stack 13 technologies

Core StackGoogle Ads Google Analytics AWS Elasticsearch Google Tag Manager Meta Snapchat DV360 Google Analytics 4 VPC IAM LinkedIn

AdoptingNIST

What PLAY NORTH Is Building

◆Challenges

Identifying at risk players
Ensuring player protection
Reducing click fraud risk
Optimising paid performance for high roas
Driving efficient cpa for new customers
Ensuring compliance with igaming advertising policies
Remediating misconfigurations and vulnerabilities
Optimising cloud security posture
Ensuring high availability and disaster recovery
High volume support

▲Active Projects

Ppc campaign optimization across european markets
Search trend monitoring in dutch and portuguese markets
Implementing security monitoring solutions
Onboarding services into siem
Developing incident reporting processes
Holistic employer branding strategy
Recruitment marketing materials
Hiring funnel optimization

Hiring Activity

Decelerating8 roles · 1 in 30d

Department

Marketing

Design

Ops

Security

Support

Seniority

Mid

Senior

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About PLAY NORTH

Play North is a privately held iGaming operator founded in 2018, running branded online casino platforms in regulated European markets. The company operates two main customer-facing brands and maintains a hybrid workforce across Sliema, Malta and Tallinn, Estonia. Core operations span customer acquisition (performance marketing across PPC, search, and social channels), player protection and responsible gaming, and platform compliance with local gaming regulations. The org is mid-sized (51–200 people) and currently emphasis on marketing (3 roles), security/compliance infrastructure, and support operations.

HeadquartersSliema

Company Size51–200 employees

Founded2018

Hiring MarketsMalta

Frequently Asked Questions

What is Play North's tech stack?

Marketing layer: Google Ads, Analytics, Tag Manager, Meta, Snapchat, DV360. Infrastructure: AWS, VPC, IAM, Elasticsearch. Currently adopting NIST standards for security and compliance.

Where is Play North headquartered and who do they hire?

Headquartered in Sliema, Malta with an office in Tallinn, Estonia. Currently hiring across marketing, design, HR, ops, security, and support roles in Malta only.

What challenges is Play North working on?

Player risk identification and protection, click fraud reduction, paid advertising ROI optimization, iGaming compliance, cloud security posture, and high-volume support scaling.