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Placer.ai Tech Stack

Location analytics platform for retail, real estate, and hospitality intelligence

Software Development Santa Cruz, California 501–1,000 employees Founded 2018 Privately Held

Placer.ai operates a location analytics platform serving retail, commercial real estate, hospitality, and economic development sectors. The stack combines React/Node.js frontend with Python/Java/Go backend, ingesting data via Kafka and Airflow into BigQuery and Databricks—typical infrastructure for processing billions of data points at scale. Active adoption of RAG and a conversational AI system project signal a shift toward natural-language-driven insights, while the hiring mix (sales-heavy leadership with engineering and data roles) reflects both customer expansion and internal platform scaling challenges around data quality and pipeline reliability.

Tech Stack 43 technologies

Core StackReact Node.js Python Java Go AWS PostgreSQL MongoDB BigQuery Redux Apache Spark Kafka Apache Airflow Salesforce Salesloft .NET n8n Zapier Kubernetes Databricks GCP MobX NgRx Zustand Outreach Gemini YouTube LinkedIn Google Workspace GCS+11 more
AdoptingRAG

What Placer.ai Is Building

Challenges

  • Continuous improvement in finance operations workflows
  • Automation opportunities across functions
  • Scaling analytics platform
  • Communicating complex data methodologies
  • Ensuring data quality and completeness
  • Monitoring pipeline anomalies
  • Integrating new data sources
  • Processing billions of data points
  • Boost demand generation
  • High-performance distributed systems

Active Projects

  • Scalable workflows templates playbooks embedding ai
  • Growth experiments
  • Conversational ai system
  • Youtube channel growth
  • Automation opportunities across functions
  • Social media master calendar
  • Next-generation business intelligence tools
  • Next-generation analytics web app
  • Commercial innovation partnership integration
  • Core places database

Hiring Activity

Steady25 roles · 10 in 30d

Department

Sales
9
Engineering
5
Marketing
4
Finance
3
Customer-Success
2
Data
2

Seniority

Senior
11
Director
3
Junior
3
Manager
3
Mid
3
Principal
1
VP
1

Notable leadership hires: Engineering Director, Sales Director, Account Director

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About Placer.ai

Placer.ai provides location analytics for professionals in offline-dependent industries: retail chains, commercial real estate developers, hospitality operators, and economic development agencies. The platform ingests foot traffic, demographic, and behavioral data to surface property-level insights and competitive intelligence. Core infrastructure handles billions of data points across distributed systems; current scaling efforts center on pipeline monitoring, data quality assurance, and integration of new sources. The company operates across North America, Israel, and Colombia, with 501–1,000 employees based in Santa Cruz, California.

HeadquartersSanta Cruz, California
Company Size501–1,000 employees
Founded2018
Hiring MarketsIsrael, United States, Mexico, Colombia

Frequently Asked Questions

What tech stack does Placer.ai use?

React, Node.js, Python, Java, Go, GCP, AWS, PostgreSQL, MongoDB, BigQuery, Apache Spark, Kafka, and Databricks. The stack is optimized for high-volume data ingestion and distributed analytics.

Where is Placer.ai headquartered?

Santa Cruz, California. The company also hires in Israel, Mexico, and Colombia.

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