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PLACE Tech Stack

Real estate platform handling transaction operations and agent productivity tools

Real Estate Bellingham, WA 201–500 employees Founded 2020 Privately Held

PLACE operates a B2B2C platform serving real estate teams across 100+ locations in the US and Canada. The tech stack—NetSuite, AppFolio, Rails, React, PostgreSQL, plus HubSpot and Zendesk—reflects a mature backend for transaction and team operations, paired with modern frontend tooling. Active hiring skews ops-heavy (7 roles) over engineering (3), and projects focus on modernizing the closing experience and optimizing a CRM for high-volume transaction workflows, suggesting the platform is scaling operational complexity faster than feature velocity.

Tech Stack 65 technologies

Core StackNetSuite WordPress JavaScript jQuery QuickBooks HubSpot Power BI Tableau Adobe Premiere Pro Canva Zendesk Adobe Creative Cloud Ruby on Rails Node.js React PostgreSQL Redis Docker AppFolio Envoy HTML5 Mercurial Subversion Chrome DevTools Firebug Google Drive Dropbox Google Slides Final Cut Pro YouTube Studio+35 more

What PLACE Is Building

Challenges

  • High-volume transaction management
  • Modernizing closing experience
  • Complex pipeline management
  • Optimizing crm
  • Complex transaction pipelines
  • High-volume transaction processing
  • Lead generation and database management
  • High-volume transaction coordination
  • Real estate lifecycle simplification
  • Automating daily tasks

Active Projects

  • Modernizing closing experience
  • Brivity go
  • Brivity home
  • Place partner app
  • Optimizing brivity crm for operational activities
  • Lead generation and database management
  • Improving internal reporting and analytics
  • Modernization efforts
  • Technical debt prioritization
  • Microservices architecture design

Hiring Activity

Accelerating25 roles · 9 in 30d

Department

Ops
7
Sales
5
Engineering
3
Operations
2
Product
2
HR
1
Legal
1
Marketing
1

Seniority

Mid
14
Junior
7
Lead
1
Senior
1

Notable leadership hires: Lead Generation Specialist

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About PLACE

PLACE is a real estate technology and services platform founded in 2020 that partners with top-producing teams at any brokerage. The company operates a two-sided model: agents gain access to back-office services (accounting, HR, legal, talent acquisition, marketing support) and consumer-facing tools (mortgage, title/escrow, insurance, home improvement referrals); consumers get a streamlined buying, selling, and property management experience. PLACE claims agents can offload up to 75% of operational work through the platform. The company is headquartered in Bellingham, WA, employs 201–500 people, and is privately held.

HeadquartersBellingham, WA
Company Size201–500 employees
Founded2020
Hiring MarketsUnited States, Philippines

Frequently Asked Questions

What technology does PLACE use for its platform?

PLACE runs on NetSuite and AppFolio for core operations, Rails and React for application development, PostgreSQL and Redis for data layers, Docker for deployment, plus HubSpot for CRM and Zendesk for support.

What is PLACE working on?

Current priorities include modernizing the closing experience, optimizing their CRM for operational workflows, designing microservices architecture, improving reporting/analytics, and managing technical debt to handle high-volume transaction processing.

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How this profile is built

PLACE's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.