Picsart Tech Stack

AI-powered creative platform with text-to-image, video, and design tools

Software Development Miami, Florida 501–1,000 employees Founded 2011 Privately Held

Picsart operates a consumer-scale creative suite anchored on generative AI—the stack reveals heavy investment in model training (PyTorch, TensorRT, Llama, Qwen, Gemini) and high-resolution text-to-image/video generation. Hiring velocity is decelerating while marketing dominates the department mix (13 of 27 open roles), and pain-point clustering around paid acquisition ROI and subscriber growth suggests the company is shifting focus from platform-building toward growth efficiency and monetization.

Tech Stack 34 technologies

Core StackPyTorch Databricks AWS Elasticsearch Kafka RabbitMQ Ansible Terraform Docker Kubernetes Google Ads AppsFlyer SLURM TensorRT CUDA Qwen Llama Azure GCP Solr OpenSearch SQL Meta TikTok Snapchat Apple Search Ads Instagram Midjourney Runway Gemini+4 more

What Picsart Is Building

◆Challenges

Scaling paid campaigns
Maximizing roi on paid acquisition
Budget allocation and pacing
Budget allocation challenges
Optimizing user acquisition cost
Optimizing roi and subscriber rates
Improving subscriber acquisition rates
Optimizing return on ad spend
Accelerating overall user growth
Improving activation onboarding retention

▲Active Projects

Testing strategy for creative performance
Genai library preset development
Budget allocation and pacing
High-resolution text-to-image/video model development
Search infrastructure management
Llm model training for ai assistant
Image/video retouching feature building
Ai catalog
User acquisition and retargeting campaigns
Picsart flow

Hiring Activity

Decelerating25 roles · 5 in 30d

Department

Marketing

Design

Engineering

Ops

Product

Seniority

Senior

Mid

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About Picsart

Picsart is a mobile-first creative platform founded in 2011, available in 30+ languages, serving consumers, content creators, small businesses, and enterprises. The product surface spans photo editing, drawing, collage-making, and AI-assisted design—powered by a library of templates, stickers, and user-generated content. Revenue model centers on freemium mobile subscriptions and professional/enterprise licensing. The company is headquartered in Miami with distributed engineering and creative operations across Armenia, Germany, Spain, Romania, and the UK.

HeadquartersMiami, Florida

Company Size501–1,000 employees

Founded2011

Hiring MarketsArmenia, Germany, Spain, United Kingdom, Romania

Frequently Asked Questions

What AI models does Picsart use?

Picsart's stack includes PyTorch, Llama, Qwen, TensorRT, Gemini, and third-party generative APIs (Midjourney, Runway). Active projects include high-resolution text-to-image/video model development and LLM training for an AI assistant.

What is Picsart's tech stack?

Infrastructure: AWS, Azure, GCP, Kubernetes, Docker, Terraform. Data: Databricks, Kafka, RabbitMQ, Solr, Elasticsearch. ML: PyTorch, TensorRT, CUDA, SLURM. Integrations: Meta, TikTok, Snapchat, Instagram, Google Ads, Apple Search Ads, AppsFlyer.

Where does Picsart hire engineers?

Picsart has 4 active engineering roles (out of 27 total), with hiring across Armenia, Germany, Spain, Romania, and the United Kingdom. Majority of open roles are senior-level.