PHD Tech Stack
Global media agency coordinating campaigns across 74 countries via unified platform
PHD is a 6,500-person media agency operating from 81 offices across 74 countries, built around Studio—an internal collaboration platform launched in 2018 that centralizes planning, buying, and strategy. The tech stack is heavily programmatic (DV360, Trade Desk, Amazon DSP, DoubleClick) and analytics-focused (Tableau, Looker, QlikView), with active hiring concentrated in marketing and data roles rather than engineering, reflecting a service-delivery and insight-generation model rather than product-building. Current project work spans budget forecasting, audience segmentation, retail media strategy, and campaign attribution—all areas where internal data quality and operational efficiency gaps are creating friction.
Tech Stack 49 technologies
What PHD Is Building
◆Challenges
- Optimizing media performance
- Optimising media spend
- Improving campaign health
- Growth of paid search practice
- Budget pacing
- Audience segmentation
- Digital attribution
- Managing significant investments
- Data accuracy issues
- Operational inefficiency
▲Active Projects
- Budget forecasting and billing process optimization
- Biddable digital activation for europe's newest streaming service
- Audience segmentation and deployment
- Consumer segmentation and audience identification
- Integration and connectivity between cross-functional teams
- Media campaign planning, launch, and reporting
- Media impact testing
- Retail media search and dsp strategy across cpg brands
- Data optimization for performance and reputation
- Ds practice knowledge repository design
Hiring Activity
Department
Seniority
Notable leadership hires: Digital Director, Paid Social Director, Director Planning, Commerce Director, Business Director
