Caterpillar heavy equipment dealer network across three western states
Peterson Cat operates 42 locations across Northern California, Oregon, and southwest Washington as part of Caterpillar's dealer network, serving construction, forestry, agriculture, and government sectors. The tech stack leans heavily on design and field-service tools (AutoCAD, Revit, SolidWorks, Trimble) paired with Salesforce for CRM, reflecting a business model centered on equipment sales, parts distribution, and field service delivery. Engineering hiring remains elevated relative to sales, and active projects span standby power systems, marine shipbuilding, and large data center construction—indicating capability to move beyond standard equipment sales into custom solutions.
Peterson Cat is a large dealer for Caterpillar equipment and parts, operating across 100,000+ square miles in Northern California, Oregon, and southwest Washington. The company serves five primary industries: construction, forestry, agriculture, government, and trucking. Beyond equipment sales, Peterson Cat provides extensive field service, hydraulic rebuilds, parts delivery, oil analysis, technical support, and rental services. The business spans 1,001–5,000 employees across 42 retail and service locations. Revenue-generating pain points include project profitability optimization, technician staffing shortages, and process inefficiency in customer solution quotation—suggesting pressure to scale service delivery and custom build capabilities.
Salesforce for CRM, AWS and AWS CDK for cloud infrastructure, Trimble for field operations, design tools (AutoCAD, Revit, SolidWorks, Inventor), and Teledyne for sensor/monitoring capabilities.
Hillsboro, Oregon. The company operates 42 locations across Northern California, Oregon, and southwest Washington.
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