PETA Tech Stack

Animal rights nonprofit with 10M+ supporters driving legislative and public campaigns

Non-profit Organizations Norfolk, VA 201–500 employees Founded 1980 Nonprofit

PETA operates a marketing-heavy organization (10 of 25 active roles) focused on public education, investigations, and policy work across four animal-welfare verticals: laboratory testing, food production, clothing, and entertainment. The tech stack reveals a media-production focus (Adobe Creative Cloud, Premiere Pro, After Effects, Midjourney, Runway) paired with donor-management and social tools (Sprout Social, Sprinklr, Paylocity, ServiceNow), suggesting simultaneous investment in content creation and operational scaling. Active hiring remains concentrated in marketing and operations, with projects spanning legislative wins (K9 police reform, French bulldog breeding bans) and donor engagement (virtual auctions, memorial programs).

Tech Stack 26 technologies

Core StackGoogle Analytics Adobe Premiere Pro After Effects Adobe Creative Cloud WordPress Canva ServiceNow Jira Asana X Substack Sprout Social Sprinklr Paylocity Sage 100 Midjourney Runway Photoshop Microsoft Access Freshservice Roblox Minecraft Unreal Engine FBX glTF Bedrock

What PETA Is Building

◆Challenges

Donor communication
Mail fulfillment delays
Donor experience improvement
Removing animals from policing
Phasing out k9 dogs in police work
Preventing cruelty to companion animals
Advancing animal rights in south america
Increasing social engagement
Driving traffic to website
Boosting engagement through comments

▲Active Projects

Peta doghouse program
Virtual silent auction
Inventory coordination
Victory articles
Technology enhancements
Ai and automation initiatives
Pioneering fundraising pilots
Ban breeding of french bulldogs
Tree of life memorial recognition program
Phase out k9 dogs in police work

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing

Ops

Fundraising

Legal

Development

Finance

Healthcare

Media

Seniority

Mid

Senior

Junior

Manager

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About PETA

PETA (People for the Ethical Treatment of Animals) is the largest animal rights organization globally, with over 10.4 million members and supporters worldwide. Founded in 1980, the organization operates with a separate but closely integrated PETA Foundation (established 1993) handling IT, Development, and Interactive Media functions. The organization's work spans public education, cruelty investigations, research, animal rescue, legislation, and protest campaigns, concentrating effort on four sectors causing the most animal suffering: laboratories, food production, clothing manufacturing, and entertainment industries. PETA U.S. is based in Norfolk, Virginia, with a 201–500 employee headcount.

HeadquartersNorfolk, VA

Company Size201–500 employees

Founded1980

Hiring MarketsUnited States

Frequently Asked Questions

What is PETA's focus area?

PETA concentrates on animal suffering in four industries: laboratories, food production, clothing, and entertainment. The organization also addresses rodent/bird culling, pest-control cruelty, and companion animal abuse through investigations, legislation, rescue, and public campaigns.

How many members does PETA have?

PETA entities collectively have more than 10.4 million members and supporters globally, with PETA U.S. being the world's largest animal rights organization by membership.

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How this profile is built

PETA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.