PETA Tech Stack

Animal rights nonprofit with 10M+ supporters, campaign-driven across labs, food, fashion, and entertainment

Non-profit Organizations Norfolk, VA 201–500 employees Founded 1980 Nonprofit

PETA operates as a campaign-engine nonprofit with 10.4 million members globally, coordinating public education, investigations, legislation, and protest across four high-scale animal-suffering verticals (laboratories, food industry, clothing, entertainment). The tech stack is marketing and media-heavy—WordPress, Canva, Adobe Premiere Pro, Sprout Social, Instagram, TikTok—paired with operational tools (Asana, Jira, ServiceNow), signaling a distributed, digitally-forward organization built for rapid campaign deployment and donor engagement at scale. Active hiring is accelerating with a marketing-dominant mix (11 open roles) plus legal and operations support, reflecting organizational growth in narrative and compliance.

Tech Stack 27 technologies

Core StackWordPress Google Analytics Canva ServiceNow Jira Asana Adobe Premiere Pro Microsoft Office Photoshop Word Microsoft Access Excel Freshservice Windows Instagram Substack TikTok YouTube Sprout Social Sprinklr Outlook Roblox Minecraft Unreal Engine FBX glTF Bedrock

What PETA Is Building

◆Challenges

Low inventory levels
Donor communication
Mail fulfillment delays
Donor experience improvement
Removing animals from policing
Phasing out k9 dogs in police work
Preventing cruelty to companion animals
Public awareness of animal rights
Campaign effectiveness measurement
Software consolidation for cost savings

▲Active Projects

Carly the cow and ellie the elephant tours
Peta2 concert tours
Abduction virtual-reality campus tour
Peta doghouse program
Online media campaigns in brazil
Peta.org/living content strategy
Technology enhancements
Ai and automation initiatives
Pioneering fundraising pilots
Victory articles

Hiring Activity

Accelerating30 roles · 25 in 30d

Department

Marketing

Legal

Ops

Campaigns

Education

Advocacy

Communications

Development

Seniority

Mid

Junior

Senior

Director

Lead

Staff

Notable leadership hires: Strategic Initiatives Lead, Director

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About PETA

PETA (People for the Ethical Treatment of Animals) is the world's largest animal rights organization, founded in 1980 and headquartered in Norfolk, VA. The entity operates as two legally separate but closely coordinated organizations: PETA U.S. (the advocacy and campaigns arm) and PETA Foundation (providing IT, Development, and Interactive Media infrastructure). Work spans four primary domains—laboratory animal research, food industry practices, clothing and fur trade, and entertainment industry animal use—plus ancillary efforts on pest-control cruelty and domestic animal welfare. Tactics include public education campaigns, undercover investigations, legislative advocacy, celebrity partnerships, and direct animal rescue. The organization is currently scaling staff (31 open roles with 23 posted in the last 30 days) across marketing, legal, operations, and campaigns.

HeadquartersNorfolk, VA

Company Size201–500 employees

Founded1980

Hiring MarketsUnited States

Frequently Asked Questions

What is PETA's organizational structure?

PETA operates as two separate legal entities: PETA U.S. (advocacy, campaigns, public education) and PETA Foundation (established 1993, provides IT, Development, and Interactive Media support). Both work closely together to coordinate operations.

How many members does PETA have?

PETA entities have more than 10.4 million members and supporters globally, with PETA U.S. serving as the world's largest animal rights organization.

What is PETA's tech stack?

Primary tools include WordPress, Google Analytics, Asana, Jira, and ServiceNow for operations; Adobe Premiere Pro and Canva for creative production; Sprout Social and Sprinklr for social media management; and Instagram, TikTok, and YouTube for campaign distribution.