Full-service marketing agency for pharmaceutical and healthcare brands in Latin America
People Marketing is a Colombian marketing services firm founded in 1998 with 201–500 employees, operating across sales, operations, marketing, and logistics. The company's tech stack—Excel, SAP, Word, PowerPoint, Power BI, Tableau, plus Python and SQL—reflects a business built on manual campaign execution and spreadsheet-driven workflows rather than platform automation. Accelerating hiring focused heavily on sales (26 roles) and operations (19 roles) suggests aggressive growth in client servicing and field execution, particularly in pharmaceuticals, where their active projects cluster around medical visits, patient support programs, and point-of-sale activation.
People Marketing delivers integrated marketing services to national and international brands, with deep specialization in pharmaceutical, healthcare, and consumer product sectors. The company operates across campaign strategy, below-the-line (BTL) activations, trade marketing, product launches, and point-of-sale optimization. Based in Bogotá with active hiring in Colombia and Mexico, the firm maintains an operationally intensive footprint—reflected in their logistics and healthcare department headcount—suggesting on-ground execution of wellness fairs, medical visits, and retail activations. Founded in 1998 with 25+ years in market, the company positions itself on emotional connection and brand-consumer alignment rather than data-driven personalization.
Excel, SAP, Word, PowerPoint, Power BI, Tableau, SQL, and Python. Stack composition indicates campaign planning and reporting built on spreadsheets and BI tools rather than integrated marketing platforms.
Pharmaceutical and healthcare sectors dominate active projects: trade marketing farmacéutico, medical visits, patient identification, patient support programs, and wellness campaigns. Consumer products and retail activation also present.
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