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People Inc. Tech Stack

Media and publishing platform serving 175M+ monthly users across 40+ lifestyle and reference brands

Internet Publishing New York, NY 1,001–5,000 employees Public Company

People Inc. operates a multi-brand publishing empire (PEOPLE, Verywell, Allrecipes, Investopedia, and 36 others) reaching over 175 million monthly users. The tech stack reveals a hybrid data + media operation: Python, Spark, and BigQuery handle analytics and audience pipelines; Kubernetes, ECS, and Lambda support content delivery at scale; AppsFlyer and Iterable power user acquisition and engagement. The hiring mix is marketing-heavy (54 roles), with engineering (26) and data (7) teams actively scaling—paired with active projects around identity resolution, predictive targeting, and data lake infrastructure—suggesting a push toward first-party data and programmatic optimization as third-party cookie deprecation pressures traditional digital publishers.

Tech Stack 163 technologies

Core StackPython AWS Apache Spark Looker Java JavaScript Vue Kubernetes Terraform Ansible AWS Lambda AppsFlyer Iterable Fivetran BigQuery Elasticsearch Adobe Creative Cloud Airtable SQL Beam SCSS Apache FreeMarker GCP AWS EKS AWS ECS Google Cloud Functions Freemarker Iconik LucidLink AWS Elemental MediaConvert+132 more

What People Inc. Is Building

◆Challenges

Paying down technical debt
Balancing campaign performance with cost efficiency
Campaign optimization
User engagement improvement
Ensuring rate card compliance
Optimizing cloud spend
Improving workflow processes
Streamlining metadata taxonomy
Supporting a growing product development team
Improving testing processes

▲Active Projects

Food & wine classic in charleston
New series and tentpole videos
D/cipher+ signal architecture roadmap
Identity resolution and audience intent predictive targeting framework
Manage food studios instagram account
Packaging & ecomm photography project management
Build data integration pipelines for data lakes and warehouses
Launching social campaigns in pmd platform
Search campaigns in google adwords/bing ads
Assigned series and one-offs

Hiring Activity

Accelerating140 roles · 70 in 30d

Department

Marketing

54

Engineering

26

Design

9

Sales

9

Data

7

Product

7

Security

6

Media

4

Seniority

Intern

35

Senior

31

Mid

29

Junior

13

Director

11

Manager

8

Principal

5

Lead

3

Notable leadership hires: Product Director, Art Director

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About People Inc.

People Inc., an operating business of IAC, is the largest digital and print publisher in the United States. The company owns more than 40 iconic brands spanning lifestyle, food, travel, home, wellness, personal finance, and entertainment verticals. Over 175 million people visit monthly to find inspiration, make purchasing decisions, and access reference content. The organization spans 1,001–5,000 employees across New York, and hiring extends to India, Canada, and Peru. Revenue flows through digital advertising, affiliate partnerships, e-commerce (packaging and merchandise), and branded video content—with active projects managing social campaigns, paid search, studio production, and audience-identity infrastructure.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Hiring MarketsUnited States, India, Canada, Peru

Frequently Asked Questions

What tech stack does People Inc. use?

Python, SQL, AWS (EKS, ECS, Lambda), GCP (BigQuery, Cloud Functions), Apache Spark, Kubernetes, Terraform, Looker, Elasticsearch, and media-specific tools including Adobe Creative Cloud, AWS Elemental MediaConvert, and AppsFlyer.