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Pentland Brands Tech Stack

Global sports and lifestyle brand portfolio with multi-continent operations

Apparel & Fashion London, England 1,001–5,000 employees Founded 1932 Privately Held

Pentland Brands operates a portfolio of eight owned brands (Speedo, Berghaus, Canterbury, Endura, ellesse, Red or Dead, KangaROOS, Mitre) plus Kickers licensing across 21 offices on four continents. The tech stack reveals a hybrid operation: design-heavy (Adobe Creative Cloud, Rhino) and data-informed (SAP, Tableau, Power BI, GCP, AWS, Azure) with Shopify underpinning e-commerce. Active hiring skews toward marketing, design, and product roles with senior-level focus, while pain points center on supply-chain execution (OTIF targets, material sourcing/validation) and go-to-market consistency across fragmented regional markets—suggesting a decentralized brand structure working toward unified operational standards.

Tech Stack 28 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Adobe Photoshop Tableau Python Power BI AWS Shopify SAP Salsify PowerPoint PLM Microsoft Office Excel Word Teams Rhino Outlook Google Analytics 4 SAP BW SQL R GCP Azure Photoshop InDesign CRM OneStream

What Pentland Brands Is Building

Challenges

  • Meeting otif targets
  • Ensuring brand strategy lands consistently across markets
  • Balancing creative ambition with performance functionality
  • Improving product efficiencies
  • Streamlining development processes
  • Optimising product data management across channels
  • Real-time trade-offs analysis
  • Misalignments in gtm processes
  • Sustainable material sourcing
  • Material testing and validation

Active Projects

  • Seasonal gtm calendars
  • Seasonal go-to-market process
  • Seasonal print concepts
  • Innovation & collaborations
  • Continuous improvement initiatives across product lifecycle
  • Colour direction and trend forecasting
  • New product development and innovation
  • Codify brand dna
  • Build toward la28 and beyond
  • Standardised reporting suite for orderbook management

Hiring Activity

Steady65 roles · 20 in 30d

Department

Marketing
20
Design
16
Product
16
Finance
4
Ops
3
Sales
2
Data
1
Engineering
1

Seniority

Senior
24
Mid
19
Lead
12
Manager
6
Junior
3
VP
2

Notable leadership hires: Graphics Materials Colour Lead, Go To Market Lead, Social & Community Head, Head of Retail Marketing, Head of Community

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About Pentland Brands

Pentland Brands is a privately held family business founded in 1932 that owns and operates a portfolio of sports, outdoor, and lifestyle brands sold globally. The company operates across four continents with 21 regional offices serving multiple customer segments through direct-to-consumer channels (Shopify), wholesale partnerships, and licensed retail. Their brand portfolio spans athletic performance (Speedo swimming), outdoor gear (Berghaus, Endura), footwear (KangaROOS, Mitre), and fashion/lifestyle (ellesse, Red or Dead, Canterbury). With 1,001–5,000 employees and headquartered in London, the company manages distinct brand identities while centralizing operational functions including product development, supply chain, and go-to-market strategy.

HeadquartersLondon, England
Company Size1,001–5,000 employees
Founded1932
Hiring MarketsUnited States, United Kingdom, India, New Zealand, Germany

Frequently Asked Questions

What tech stack does Pentland Brands use?

Design and creative (Adobe CC, Rhino, Illustrator, Photoshop, InDesign), data and analytics (SAP, Tableau, Power BI, SQL, Python, R, Google Analytics 4), cloud infrastructure (AWS, GCP, Azure), e-commerce (Shopify), and business tools (Microsoft Office, Teams, Outlook).

What is Pentland Brands hiring for?

67 active roles focused on marketing (20), design (16), and product (16), with smaller teams in finance, ops, sales, data, and engineering. Senior and mid-level positions dominate; leadership gaps exist in retail marketing, go-to-market strategy, and community.

Where does Pentland Brands operate?

Pentland operates 21 offices across four continents. Current hiring is active in United States, United Kingdom, India, New Zealand, and Germany, with headquarters in London, England.

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