Athleta Tech Stack

Athletic apparel brand scaling omni-channel retail operations

Apparel & Fashion San Francisco, California 1,001–5,000 employees Public Company

Athleta is a public apparel company operating 1,000+ employees across a sales-heavy org (90% of active roles in sales) focused on store and omni-channel growth. The tech stack is entirely Adobe Creative Suite + BI tools (Power BI, Anaplan, Essbase), with zero engineering or custom development signals—typical for a traditional retail brand. Active projects center on modernizing store operations, customer experience, and seasonal campaigns, while pain points cluster around store profitability, conversion, and supply-chain cost control.

Tech Stack 15 technologies

Core StackAdobe Illustrator Adobe Photoshop Adobe InDesign Power BI Adobe Creative Cloud Excel Instagram TikTok Pinterest Meta Essbase Hyperion Anaplan Photoshop InDesign

What Athleta Is Building

◆Challenges

Maximizing store efficiencies
Increasing store profitability
Driving profitable sales growth
Sales growth maximization
Modernizing omni-channel customer journey
Transforming retail environment
Managing store operating expenses
Improving conversion rates
Optimizing supply chain costs
Identifying forecast variances

▲Active Projects

Leveraging omni for frictionless customer experience
Standard operating procedures implementation
Implementation of sops
Modernizing store and omni-channel customer journey
Seasonal brand campaigns
Omni channel offerings integration
Store merchandising floor plans
Multi-year omni-channel growth strategy
Action plans for efficiency
Seasonal floor set execution

Hiring Activity

Steady410 roles · 130 in 30d

Department

Sales

374

Marketing

Ops

Design

Finance

Data

Operations

Product

Seniority

Junior

260

Manager

Lead

Mid

Senior

Director

Notable leadership hires: Design Director, Lead, Head of Stores, Head of Creative, Digital Head

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About Athleta

Athleta designs and sells athletic and lifestyle apparel for women, operating as a certified B Corp with a stated commitment to sustainability and social impact. The company operates primarily through retail stores and direct-to-consumer channels, with a multi-year omni-channel strategy underway to integrate physical and digital customer touchpoints. Headquarters in San Francisco; hiring is active in the United States and Canada, with the majority of open roles in retail sales and store management.

HeadquartersSan Francisco, California

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is Athleta's tech stack?

Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Power BI, Anaplan, Hyperion, and Essbase for design and business analytics; Instagram, TikTok, Pinterest, and Meta for digital marketing.

Where is Athleta headquartered?

San Francisco, California. The company is actively hiring in the United States and Canada.