E-commerce performance agency for supplement brands, AI-native video and ad operations
PATI Group operates as a performance marketing agency for supplement e-commerce brands, built on a stack of Meta, TikTok, Google Ads, and Shopify. The company is actively adopting generative video tools (Midjourney, Runway, ElevenLabs, Sora) and AI assistants (ChatGPT, Claude, Gemini) while tackling internal scaling pain points—manual data entry, fragmented HR workflows, and video production bottlenecks. Hiring acceleration across HR and marketing signals a shift toward systematizing operations to support agency growth.
PATI Group is a Ho Chi Minh–based e-commerce performance agency founded in 2020, focused on the global supplement industry. The company manages paid media campaigns (Meta, TikTok, Google Ads) and email marketing for supplement brands, with operations run through Shopify storefronts. Active projects include AI-driven video ad production, marketing performance dashboards, recruitment automation, and workflow architecture—all aimed at scaling creative output and data accuracy. The 11–50 person team operates entirely from Vietnam.
Meta, TikTok, Google Ads, Google Analytics 4, Shopify, and email marketing. The company is adopting Midjourney, Runway, and ElevenLabs for video production automation.
Global supplement e-commerce brands. The agency specializes in performance marketing and paid media management for the supplement vertical.
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