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Particle Tech Stack

Direct-to-consumer men's skincare and grooming brand

Retail Health and Personal Care Products New York, NY 11–50 employees Founded 2019 Privately Held

Particle is a D2C men's personal care brand (founded 2019, 11–50 employees) running a marketing-heavy operation: five of eight open roles sit in marketing, with active projects centered on email design, Meta performance ads, and landing-page conversion. The tech stack reveals a content-production workflow (Figma, Photoshop, Illustrator, Midjourney, Sora, Runway) paired with Klaviyo for retention and Monday.com for project tracking — consistent with a bootstrapped, margin-conscious operator focused on creative velocity and repeat-purchase metrics rather than platform infrastructure.

Tech Stack 14 technologies

Core StackKlaviyo Monday.com Figma Adobe Illustrator Meta Midjourney Sora Adobe Firefly Excel Google Docs Google Photoshop Runway Firefly

What Particle Is Building

Challenges

  • Improving retention
  • Boosting revenue
  • Scaling revenue
  • Streamlining procurement and import processes
  • High-volume customer inquiries
  • Recurrent support issues
  • Scaling customer support
  • Improving customer journey
  • Growth vs cost control
  • Revenue and margin growth

Active Projects

  • Email design & retention visuals
  • Performance ads for meta
  • Landing page visuals
  • Build scalable support processes

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Marketing
5
Support
2
Ops
1

Seniority

Mid
3
Manager
2
Director
1
Junior
1
Senior
1

Notable leadership hires: Growth Head

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About Particle

Particle sells a portfolio of 13 skincare, haircare, and body-care products directly to men through particleformen.com. The company operates as a lean, US-based team headquartered in New York, with recent momentum: a site redesign, product expansion, and accelerating hiring velocity. Challenges cluster around retention (email strategy, customer journey optimization), scaling support (high inquiry volume, recurring issues), and balancing growth against cost. Hiring extends into Israel, suggesting distributed operations or outsourced functions.

HeadquartersNew York, NY
Company Size11–50 employees
Founded2019
Hiring MarketsIsrael, United States

Frequently Asked Questions

What is Particle's tech stack?

Meta, Klaviyo, Midjourney, Sora, Adobe Firefly, Figma, Photoshop, Adobe Illustrator, Runway, Monday.com, Google Docs, and Google Analytics. Stack emphasizes creative production and email marketing automation.

Where is Particle headquartered?

New York, NY. Founded in 2019 and privately held, the company employs 11–50 people.

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