Direct-to-consumer men's skincare and grooming brand
Particle is a D2C men's personal care brand (founded 2019, 11–50 employees) running a marketing-heavy operation: five of eight open roles sit in marketing, with active projects centered on email design, Meta performance ads, and landing-page conversion. The tech stack reveals a content-production workflow (Figma, Photoshop, Illustrator, Midjourney, Sora, Runway) paired with Klaviyo for retention and Monday.com for project tracking — consistent with a bootstrapped, margin-conscious operator focused on creative velocity and repeat-purchase metrics rather than platform infrastructure.
Notable leadership hires: Growth Head
Particle sells a portfolio of 13 skincare, haircare, and body-care products directly to men through particleformen.com. The company operates as a lean, US-based team headquartered in New York, with recent momentum: a site redesign, product expansion, and accelerating hiring velocity. Challenges cluster around retention (email strategy, customer journey optimization), scaling support (high inquiry volume, recurring issues), and balancing growth against cost. Hiring extends into Israel, suggesting distributed operations or outsourced functions.
Meta, Klaviyo, Midjourney, Sora, Adobe Firefly, Figma, Photoshop, Adobe Illustrator, Runway, Monday.com, Google Docs, and Google Analytics. Stack emphasizes creative production and email marketing automation.
New York, NY. Founded in 2019 and privately held, the company employs 11–50 people.
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