Parkdean Resorts Tech Stack

UK holiday parks operator with 65 locations and 3.5M annual visitors

Travel Arrangements Newcastle Upon Tyne, Tyne and Wear 5,001–10,000 employees Founded 2015 Privately Held

Parkdean Resorts operates Britain's largest network of holiday parks—65 properties across 3,500 acres, welcoming over 3 million visitors annually. The company is investing heavily in Salesforce CPQ and Billing, while maintaining a SQL Server and VMware infrastructure backbone, signaling a shift toward subscription-based holiday home ownership and dynamic pricing. Ops and sales dominate the hiring mix, reflecting a business scaling lead generation, event marketing, and on-site experiences (escape rooms, sports bars, high-ropes courses) alongside core holiday letting.

Tech Stack 16 technologies

Core StackSalesforce Apex SQL Server Windows Server VMware Word Excel Lightning Web Components SOQL PowerShell Graylog PRTG Network Monitor CCTV

AdoptingSalesforce CPQ Salesforce Billing

What Parkdean Resorts Is Building

◆Challenges

Maximising lead generation
Budgetary cost control
Cost efficiency initiatives
Budget management
Stock management
Transforming highfield grange
Financial performance of department
Health & safety compliance
Exceeding sales targets
Managing guest complaints

▲Active Projects

Owner and guest events planning
Lead generation marketing campaigns
Launching bear grylls escape rooms
High ropes
Hat-tricks sports bar
Customer journey support
Automation initiatives
Process improvements in reporting
Cost efficiency initiatives
Park-specific sales strategy development

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Ops

Sales

Engineering

Finance

Security

Support

Seniority

Manager

Mid

Senior

Junior

Lead

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About Parkdean Resorts

Parkdean Resorts is the leading operator of holiday parks in the United Kingdom, managing 65 award-winning properties and over 33,000 accommodation pitches (static caravans, luxury lodges, glamping, touring and camping). The business sells 600,000+ holidays annually to families, supported by 20,000 holiday homeowners. The company holds a freehold footprint spanning forests, beaches, and headlands across the UK's protected landscapes. Current operational focus includes lead generation optimization, cost control, park-specific revenue strategies, and expanding guest experiences through new attractions. Staff is based in Newcastle Upon Tyne.

HeadquartersNewcastle Upon Tyne, Tyne and Wear

Company Size5,001–10,000 employees

Founded2015

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What CRM does Parkdean Resorts use?

Salesforce, with active adoption of CPQ and Billing modules. Company also uses SQL Server as a secondary database tier and Graylog for infrastructure monitoring.