Paris tourism board connecting visitors and event organizers to the city
Paris je t'aime is the nonprofit tourism authority for Paris, operating a membership network of 1,700 local tourism and hospitality businesses. The organization runs a marketing-forward operation—Salesforce, Brevo, WordPress, and Adobe Creative Suite dominate the stack—with active projects around CRM campaigns, client segmentation, marketing automation, and accessibility compliance. Hiring is skewed heavily toward marketing and communications interns, and pain points center on lead qualification and data governance, signaling investment in conversion and compliance infrastructure.
Founded in 1971 and jointly established by the City of Paris and Paris Chamber of Commerce, Paris je t'aime operates as a nonprofit association under French law. The organization serves three constituencies: leisure visitors worldwide (via a geolocation mobile app and digital channels), event organizers and corporate planners (through a Convention Bureau offering logistics and local connections), and the tourism industry itself (through member business promotion and destination marketing). The organization maintains offices in Paris and coordinates international partnership and promotion campaigns across tourism, gastronomy, culture, heritage, and events verticals.
Paris je t'aime is a nonprofit tourism board founded in 1971 by the City of Paris and Paris Chamber of Commerce. It operates a membership network of 1,700 professional tourism and hospitality businesses while promoting Paris as a destination and organizing corporate events and congresses through its Convention Bureau.
The organization uses Salesforce for CRM, Brevo for email marketing, WordPress for web, Microsoft Office suite, Adobe Premiere Pro and Canva for creative work, and social platforms including WeChat, Weibo, Douyin, and Alipay for international outreach.
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