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Parfumado Tech Stack

Fragrance discovery platform with subscription and community features

Technology, Information and Internet Amsterdam, Nederland 11–50 employees Founded 2017 Privately Held

Parfumado operates a curated fragrance discovery and subscription platform in Europe. Their tech stack—Snowflake, dbt, Fivetran, Python, Tableau, SQL—reveals a data-driven approach typical of subscription businesses, though hiring has decelerated to just 2 roles in the last 30 days. The project roadmap is heavily weighted toward data infrastructure, retention mechanics, and rebranding, suggesting an inflection point: they're rebuilding their data foundation while simultaneously addressing inventory and supply-chain friction points that typically emerge as subscription platforms scale.

Tech Stack 19 technologies

Core StackAdobe Illustrator Adobe Premiere Pro Snowflake dbt Fivetran Python Tableau Klaviyo Customer.io Google Analytics Photoshop InDesign CapCut TikTok Instagram SQL Excel Google Sheets

What Parfumado Is Building

◆Challenges

Improving data platform performance
Future growth data foundation
Rebranding
Scaling brand across markets
Building brand at scale
Process optimisation
Inventory management
Purchasing strategies
Identifying invoice discrepancies
Improving reporting efficiency

▲Active Projects

Data platform improvement
Data modeling for decision making
Future growth data foundation
Retention and loyalty strategy roadmap
Automated customer journeys
Loyalty mechanics implementation
Brand marketing roadmap
Go-to-market launches
Brand creative execution
Month-end closing process

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Marketing

5

Data

1

Design

1

Finance

1

Operations

1

Support

1

Seniority

Intern

6

Senior

2

Junior

1

Manager

1

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About Parfumado

Parfumado is a Dutch e-commerce and subscription platform focused on curated fragrance discovery and community engagement. Founded in 2017, the company operates from Amsterdam with 11–50 employees and serves European customers seeking personalized scent experiences. The product combines a curation layer (curated drops and discovery tools) with a subscription model and social features. Operations span sourcing, customer retention, brand marketing, and a growing emphasis on data-driven decision-making across customer journeys and inventory.

HeadquartersAmsterdam, Nederland

Company Size11–50 employees

Founded2017

Hiring MarketsNetherlands

Frequently Asked Questions

What tech stack does Parfumado use?

Snowflake, dbt, Fivetran, Python, Tableau, and SQL for data infrastructure; Klaviyo and Customer.io for marketing automation; Google Analytics for product instrumentation; Photoshop, InDesign, Illustrator, Premiere Pro, and CapCut for creative and content production.

What is Parfumado currently building?

Priorities include data platform improvement and modernizing data modeling for decision-making, retention and loyalty strategy roadmap, automated customer journeys, rebranding, and go-to-market launches. They're also addressing inventory management and purchasing strategy challenges.

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