Pammys Tech Stack

Europe's fastest-growing footwear brand scaling creator-led growth

Online and Mail Order Retail Kiel, Schleswig-Holstein 51–200 employees Founded 2022 Public Company

Pammys has reached 1M+ customers in three years with a marketing-first operating model: 38 of 86 open roles are in marketing, dwarfing engineering (4 headcount). The tech stack reflects this — heavy on analytics (GA4, BigQuery, Hotjar, Optimizely, VWO) and creator-funnel automation (n8n, Make, Zapier) rather than product infrastructure. Active projects center on micro-influencer networks, creator funnels, and paid-social scaling, signaling a D2C footwear brand betting hard on influencer-led acquisition across international expansion.

Tech Stack 60 technologies

Core Stackn8n Google Analytics BigQuery Optimizely Make Zapier Workato Shopify Slack JavaScript TypeScript AWS Meta Ads Google Ads Google Analytics 4 Meta TikTok Google Hotjar VWO LinkedIn LinkedIn Recruiter Personio SQL YouTube Microsoft Office Excel Amazon Ads TikTok Ads YouTube Ads+27 more

AdoptingAWS Helium 10 ChannelEngine

What Pammys Is Building

◆Challenges

Scaling to nine-figure revenue
International expansion
Scaling influencer marketing efficiently
Scaling to 9-digit revenue
Expanding product portfolio
Internationalization
Scaling marketplace presence
Managing large paid media budgets
Scaling paid social budgets
Optimizing funnel performance

▲Active Projects

International expansion in europe and usa
Creator funnel development
Scalable creator funnel
Talent pipeline development
Micro-influencer network expansion
Business intelligence structure enhancement
Automation platform implementation
Building marketplace structure
Implementing analysis tools
Developing performance campaigns

Hiring Activity

Steady85 roles · 30 in 30d

Department

Marketing

Logistics

Sales

Design

Engineering

Finance

Data

Seniority

Senior

Mid

Manager

Lead

Junior

C-Level

Director

Notable leadership hires: Creative Director, Chief Marketing Officer, Customer Support Lead, UGC Lead, Head of Affiliate Marketing

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About Pammys

Pammys is a direct-to-consumer footwear company based in Kiel, Germany, with headquarters and an 11,500 m² logistics hub in Lensahn. Founded in 2022, the company has built a customer base exceeding 1 million in its first three years and operates with current annual revenue in the mid eight-figure range. The business spans two physical locations in Kiel and Hamburg alongside digital channels, targeting mid nine-figure revenue scaling. Operations span marketing, logistics, creator partnerships, and business development across a 100+ person team, primarily Germany-based.

HeadquartersKiel, Schleswig-Holstein

Company Size51–200 employees

Founded2022

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Pammys use for marketing and analytics?

Google Analytics 4, BigQuery, Meta Ads, TikTok Ads, Hotjar, Optimizely, VWO, LinkedIn Ads, plus workflow automation via n8n, Make, and Zapier. Recently adopting Helium 10 and ChannelEngine.

What is Pammys working on in 2024–2025?

International expansion into Europe and USA, scaling creator and micro-influencer networks, building marketplace infrastructure, enhancing business intelligence, and optimizing paid-social campaign performance to reach nine-figure revenue targets.