Oscar Wylee Tech Stack

National optometry and eyewear retail chain across Australia

Retail Sydney, New South Wales 1,001–5,000 employees Founded 2012 Privately Held

Oscar Wylee operates a multi-location optometry and eyewear retail network across Australia, with 1,001–5,000 employees and aggressive store expansion underway. The hiring mix is heavily skewed toward sales (108 roles) and healthcare staff (80 roles), with acute pain points around labour planning, roster management, and store profitability — suggesting the core challenge is scaling operations and staffing efficiency rather than technology innovation. The tech stack is primarily e-commerce and marketing infrastructure (Magento, Shopify, Laravel, Google Ad Manager, Facebook Ads, TikTok), with no recent adopts or replacements, indicating a stable, retail-focused operational posture.

Tech Stack 34 technologies

Core StackGoogle Analytics PHP Laravel Magento Linux MySQL AWS AWS RDS CloudFront Cloudflare Shopify JavaScript GitHub Actions Jenkins Docker GraphQL CloudWatch Adobe Photoshop Adobe InDesign Adobe Illustrator Google Ad Manager Facebook Ads Manager TikTok Apache bash Perl Git Bitbucket Pipelines REST Netdata+4 more

What Oscar Wylee Is Building

◆Challenges

Store performance
Meeting peak trading demand
Labour planning
Continued growth of our brand
Compliance to company policies
Managing rosters and labour efficiency
Store profitability
Expanding store network
Roster management
Support and develop our retail team

▲Active Projects

Store operations
In-house photoshoots for ooh campaigns
Joint venture partnership program
Opening new stores
Lead new product launches across the business
Concept development for new collections
Support oscar wylee strategy
Operational profitability
Store openings
Refurbishments

Hiring Activity

Accelerating250 roles · 120 in 30d

Department

Sales

108

Healthcare

Ops

Operations

Marketing

Engineering

Product

Seniority

Junior

107

Mid

Manager

Senior

Intern

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About Oscar Wylee

Oscar Wylee is an Australian optometry and eyewear retailer founded in 2012, now operating a national chain of stores with headquarters in Sydney. The company provides eye tests (bulk-billed), dispensing services, and a fashion-forward eyewear product range. With 251 active job openings (125 posted in the last 30 days) and hiring across Australia, New Zealand, Canada, and Sri Lanka, the business is in active expansion mode. Current initiatives include new store openings, refurbishments, product launches, and a joint venture partnership program. Operations focus is on store profitability, labour efficiency, and roster management across a growing retail footprint.

HeadquartersSydney, New South Wales

Company Size1,001–5,000 employees

Founded2012

Hiring MarketsSri Lanka, Australia, Canada, New Zealand

Frequently Asked Questions

What tech stack does Oscar Wylee use?

Oscar Wylee uses Magento and Shopify for e-commerce, Laravel and PHP for backend services, AWS (RDS, CloudFront) for infrastructure, and Google Analytics, Google Ad Manager, Facebook Ads Manager, and TikTok for digital marketing and customer acquisition.

Where is Oscar Wylee headquartered?

Oscar Wylee is headquartered in Sydney, New South Wales, Australia. Founded in 2012, the company now operates a national chain of optometry and eyewear retail stores.