Orion operates a multi-product wealthtech suite serving independent advisory firms, built on Salesforce, AWS, and a Microsoft stack (SQL Server, C#, ASP.NET). The company is scaling aggressively—64 engineering and support hires in the last 30 days—while pursuing infrastructure modernization (IaC pipelines) and AI/ML system development. Pain points cluster around compliance, client retention, and filling technical roles, suggesting operational maturity requirements outpacing current staffing.
Orion provides advisory firms with an integrated platform spanning portfolio management, trading/rebalancing, financial planning, client relationship management, and fee billing. The company operates through five brand entities—Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and TownSquare Capital—collectively supporting over 5 million technology accounts across thousands of independent advisory firms. The platform is architected on open standards, allowing advisors to adopt components standalone or as a fully connected suite. Headquarters in Omaha, Nebraska; operations span the United States, Philippines, and Peru.
Orion's core stack: Salesforce (CRM/admin), AWS cloud (Lambda, SQS, SNS, EventBridge, CloudFront), Microsoft backend (SQL Server, C#, ASP.NET, Entity Framework), and frontend (React, Angular, TypeScript, JavaScript). Legacy components include Apex, Visualforce, and Web API.
Active projects include end-to-end AI/ML system development, scalable data pipeline development, infrastructure-as-code pipelines, enterprise client onboarding automation, and cross-selling advisor studios. Sales-focused initiatives: territory plans, targeted campaigns, and regional expansion.
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