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Orient Electric Tech Stack

Consumer electrical and home appliances manufacturer with pan-India retail distribution

Appliances, Electrical, and Electronics Manufacturing New Delhi , Delhi 1,001–5,000 employees Public Company

Orient Electric manufactures fans, lighting, switchgear, and home appliances across a portfolio that reaches 125,000+ retail outlets in India and 30+ countries. The tech stack—SAP, Oracle, Kinaxis, Anaplan—reflects operational complexity typical of diversified manufacturing, yet hiring is sales and marketing-heavy (23 of 34 open roles) while engineering capacity is minimal, signaling a company prioritizing channel expansion and brand reach over product platform development. Active projects cluster around lead generation, loyalty scaling, and multichannel engagement, consistent with a distribution-first growth model.

Tech Stack 24 technologies

Core StackSAP Oracle AWS Adobe Creative Cloud VMware Linux Adobe Photoshop Adobe Illustrator Adobe Premiere Pro SAP APO Kinaxis Anaplan Excel PowerPoint Word Windows Microsoft Office PLC SAP PM Adobe After Effects Blender Cinema 4D Maya

AdoptingAWS Database Migration Service

What Orient Electric Is Building

◆Challenges

Adopting digital initiatives
Expanding retail sales network
Retailer expansion target achievement
Digital adoption
Improving maintenance reliability
Reducing equipment downtime
Unavailability of goods
Cost saving initiatives
Reduce end user churn
User engagement retention

▲Active Projects

Lead generation site visits
Promotional schemes launch
Green field project utility equipment installation & commissioning
Digital initiatives adoption
Btl promotion execution
Inventory plan development
Application controls review
Scale loyalty programs for electricians
Build dashboards for success metrics
Execute multichannel engagement campaigns

Hiring Activity

Minimal35 roles · 0 in 30d

Department

Sales

17

Marketing

6

Ops

4

Engineering

3

Finance

2

Manufacturing

1

Product

1

Seniority

Senior

16

Manager

14

Mid

4

Notable leadership hires: Process Quality Lead

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About Orient Electric

Orient Electric Limited is a publicly traded consumer electrical manufacturer and part of the USD 3 billion CKA Birla Group conglomerate. The company operates across fans, lighting, home appliances, switchgear, and kitchen products, with manufacturing facilities and a domestic distribution network spanning over 450 cities and 125,000 retail outlets. International presence covers 30+ countries. The organization is undergoing digital transformation, adopting cloud infrastructure (AWS) and migrating legacy databases, while managing supply chain complexity via SAP APO and demand planning through Kinaxis and Anaplan.

HeadquartersNew Delhi , Delhi

Company Size1,001–5,000 employees

Hiring MarketsBangladesh, India

Frequently Asked Questions

What is Orient Electric's tech stack?

Core systems: SAP, Oracle, Kinaxis, Anaplan. Infrastructure: AWS, VMware, Linux, Windows. Creative and design: Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Blender, Cinema 4D, Maya. Currently adopting AWS Database Migration Service.

Where does Orient Electric operate?

Headquartered in New Delhi, India. Domestic distribution reaches 125,000+ retail outlets across 450+ cities. International presence in 30+ countries. Current hiring concentrated in India and Bangladesh.