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Oriental Trading Company, A Berkshire Hathaway Company Tech Stack

Direct retailer of party supplies, toys, and crafts with omnichannel catalog operations

Retail Omaha, Nebraska 1,001–5,000 employees Founded 1932 Privately Held

Oriental Trading operates a high-volume direct retail business across party supplies, toys, crafts, and fundraising products with a 90-year history. The tech stack is enterprise-focused (Microsoft 365, AWS, VMware, Rubrik) rather than consumer-facing; the hiring velocity is accelerating across sales, engineering, and ops roles, while project work clusters heavily around merchandising coordination, new product development, and multi-channel catalog strategy — indicating operational complexity tied to inventory scale and omnichannel execution.

Tech Stack 14 technologies

Core StackAWS VMware Hyper-V Windows Server Active Directory Microsoft Office Word Excel Windows VMware ESXi vCenter IAM Rubrik Microsoft 365

What Oriental Trading Company, A Berkshire Hathaway Company Is Building

Challenges

  • Ensuring timely payments
  • Maintaining healthy cash flow
  • Resolving billing issues
  • Increasing revenue and profitability
  • Cost savings opportunities in customs
  • Product duplication
  • Support enterprise growth
  • Maintaining system availability
  • Capacity planning for growth

Active Projects

  • Customer sales programs
  • Client specific sales strategies
  • Trade show follow-up
  • Merchandising plans across catalog and internet channels
  • New product development
  • Pre-season contact strategy

Hiring Activity

Accelerating9 roles · 6 in 30d

Department

Sales
3
Engineering
1
Finance
1
Logistics
1
Ops
1
Product
1
Security
1

Seniority

Junior
5
Manager
2
Mid
1
Senior
1
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About Oriental Trading Company, A Berkshire Hathaway Company

Oriental Trading is a direct retailer headquartered in Omaha, Nebraska, serving individuals, nonprofits, schools, churches, and organizations with party supplies, toys, crafts, and fundraising products. The company operates a catalog and e-commerce model covering over 40,000 unique products. Acquired by Berkshire Hathaway in 2012, Oriental Trading also owns MindWare (specialty toys) and SmileMakers (healthcare and dental market giveaways), giving the parent entity multiple distribution channels and customer segments. The company's operational focus spans customer sales programs, multi-channel merchandising, new product development, and trade show engagement.

HeadquartersOmaha, Nebraska
Company Size1,001–5,000 employees
Founded1932
Hiring MarketsUnited States

Frequently Asked Questions

What is Oriental Trading's employee count?

Oriental Trading operates at a scale of 1,001–5,000 employees across its retail, merchandising, catalog operations, and support functions.

What tech infrastructure does Oriental Trading use?

The stack includes Microsoft 365, AWS, VMware (ESXi, vCenter), Windows Server, Active Directory, Rubrik backup, and IAM — indicating enterprise IT operations across cloud and on-premises environments.

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