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ORDE Financial Tech Stack

Australian non-bank mortgage lender for brokers, powered by Salesforce

Financial Services Melbourne 51–200 employees Founded 2019 Privately Held

ORDE Financial is a Melbourne-based non-bank mortgage lender founded in 2019, operating exclusively through mortgage brokers. The tech stack centers on Salesforce (Apex, Lightning Web Components) and AWS, with active adoption of Salesforce Marketing Cloud—indicating a shift from broker-direct operations toward scaled, multi-channel marketing automation. Hiring velocity is accelerating across sales (6 roles) and finance (4 roles), while actively building out Symphonix loan origination and servicing configurations, suggesting operational scaling alongside product breadth expansion into retail investment products.

Tech Stack 10 technologies

Core StackSalesforce Datadog Apex AWS GitHub Actions GitHub Copilot Jira Service Management Lightning Web Components Microsoft Entra

AdoptingSalesforce Marketing Cloud

What ORDE Financial Is Building

◆Challenges

Expanding distribution through aggregator partnerships
Maintaining salesforce platform
Expanding business operations
Ensuring system availability
Transitioning to b2c marketing
Optimising b2b automation programs
Supporting growth in distribution
Streamlining application processes
Ensuring high-quality applications
Addressing user issues

▲Active Projects

Symphonix loan servicing configuration
Consolidating compliance functions
Quick wins for salesforce support
Launch of new retail investment product email/sms journeys
Multi-channel b2b customer journeys
Audience segmentation and lead scoring models
Distribution through aggregator partnerships
Broker engagement improvement
Symphonix origination configuration
Engagement strategy for brokers

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Sales

6

Finance

4

Engineering

2

Legal

2

HR

1

Marketing

1

Security

1

Support

1

Seniority

Manager

5

Junior

4

Senior

4

Lead

2

Mid

2

C-Level

1

Notable leadership hires: Capability Lead, Chief Risk Officer

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About ORDE Financial

ORDE Financial provides residential, commercial, and SMSF loans through a broker-only distribution model in Australia. The company positions itself as a non-bank lender of choice by offering streamlined approvals and accessible underwriting compared to traditional banks. The product roadmap spans loan origination (Symphonix configuration), servicing, compliance consolidation, and emerging retail investment offerings. Distribution strategy now extends beyond direct broker relationships into aggregator partnerships, supported by compliance and risk infrastructure (Chief Risk Officer hire noted).

HeadquartersMelbourne

Company Size51–200 employees

Founded2019

Hiring MarketsAustralia

Frequently Asked Questions

What tech stack does ORDE Financial use?

Salesforce (including Apex and Lightning Web Components), AWS, Datadog, Jira Service Management, Microsoft Entra, and GitHub Actions. Currently adopting Salesforce Marketing Cloud.