Opiniion Inc. Tech Stack

Resident feedback and online reputation platform for multifamily properties

Software Development Lehi, Utah 51–200 employees Founded 2017 Partnership

Opiniion builds resident satisfaction software for property operators, collecting feedback and managing online reviews. The hiring mix—finance-heavy (6 roles), with scaled RevOps and GTM transformation initiatives—reveals a company in transition from product-led motion toward account-based sales, supported by active projects to build account intelligence and optimize sales infrastructure. Tech stack (HubSpot, Salesforce, Apollo, Gong) confirms a sales-operations reshape, while Claude adoption signals emerging AI use in feedback or content generation.

Tech Stack 17 technologies

Core StackHubSpot Gong DocuSign Adobe Creative Cloud Adobe Illustrator Adobe Photoshop Adobe InDesign Canva Figma WordPress NetSuite Salesforce Apollo Google Sheets Google Docs Google Workspace Claude

AdoptingFigma Claude

What Opiniion Inc. Is Building

◆Challenges

Scaling ar operations
Bad debt concerns
Audit readiness
Financial reporting accuracy
Process inefficiencies
Optimizing go-to-market tech stack
Scaling revops function
Building account intelligence layer
Financial process automation
Scalable systems for rapid growth

▲Active Projects

Financial operating model evolution
Financial reporting automation
Process improvements and documentation initiatives
Forecasting model development
Scaling ar operations
Build and scale revops function
Transform go-to-market to account-centric strategy
Optimize go-to-market tech stack
Private executive events program
Conference/sponsorship portfolio

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Finance

Marketing

Product

Design

Engineering

Ops

Support

Seniority

Director

Mid

Junior

Manager

Notable leadership hires: Marketing Director

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About Opiniion Inc.

Opiniion provides resident feedback and online reputation management software for multifamily property owners and operators. The platform collects real-time resident feedback, generates online reviews, and surfaces insights for community management. Founded in 2017 and based in Lehi, Utah, the company operates at 51–200 employees with primary hiring in the United States. Current operational focus spans financial process automation, RevOps scaling, and a shift toward account-centric go-to-market strategy.

HeadquartersLehi, Utah

Company Size51–200 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What is Opiniion's tech stack?

Primary tools: HubSpot, Salesforce, Apollo, Gong (sales/CRM); NetSuite (finance); Google Workspace, Adobe Creative Suite, Figma (productivity/design). Recently adopting Figma and Claude.

What is Opiniion working on?

Core initiatives: financial operating model and reporting automation, RevOps scaling, account-centric GTM transformation, go-to-market tech stack optimization, and building account intelligence capabilities for rapid growth.