Open Influence Tech Stack

Creator marketing agency with proprietary platform for campaign intelligence

Advertising Services Los Angeles, California 51–200 employees Founded 2013 Privately Held

Open Influence operates a creator marketing agency backed by proprietary technology for campaign analytics and creator discovery. The hiring mix—heavily weighted toward marketing and sales, with accelerating velocity—aligns with their active GTM push for a new product launch. The tech stack is distribution-focused (Google Ads, Meta, TikTok, YouTube, Snapchat), and pain points around scaling execution and streamlined tracking suggest they're building internal tooling to automate workflows across their growing client base.

Tech Stack 10 technologies

Core StackGoogle Ads Google Sheets TikTok YouTube Meta Facebook Ads Manager TikTok Ads Manager Instagram Snapchat Twitter

What Open Influence Is Building

◆Challenges

Scaling campaign execution processes
Streamlined tracking

▲Active Projects

New product launch
Gtm initiatives for new product release
Youtube ad campaigns across formats such as in-stream, in-feed, shorts, and connected tv
Optimize creative performance, including hook testing, audience segmentation, frequency management, and placement strategy

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Marketing

Sales

Seniority

Mid

Junior

Manager

Senior

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About Open Influence

Open Influence is a creator marketing agency founded in 2013, based in Los Angeles, serving mid-market and enterprise brands across automotive, fashion, entertainment, technology, CPG, healthcare, and finance. The company combines strategic campaign design with proprietary data intelligence—powered by machine learning and image recognition—to optimize creator discovery, predict performance, and enforce brand safety across TikTok, Instagram, YouTube, Snapchat, and other platforms. They operate as an extension of brand and agency teams, blending cultural expertise with operational scale. With over a decade of creator performance data, they offer end-to-end services from strategy through measurement and optimization.

HeadquartersLos Angeles, California

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What is Open Influence's tech stack?

Open Influence operates across Google Sheets, TikTok, YouTube, Meta, Instagram, Snapchat, and Twitter, with heavy reliance on Google Ads and Meta's Ads Manager for campaign deployment and measurement.

What is Open Influence working on?

Open Influence is launching a new product and executing GTM initiatives around it. Current work includes YouTube ad campaigns (in-stream, in-feed, Shorts, connected TV) and creative optimization via hook testing, audience segmentation, and frequency management.