Omnicom's capability center for creative, media, and data services
Omnicom Global Solutions operates as Omnicom's integrated talent and delivery hub, handling creative campaigns, media buying, and data work for fortune 50 clients. The tech stack shows a heavy concentration in ad-tech (Meta, Google, DV360, AppNexus) paired with modern cloud infrastructure (Azure, Terraform, Databricks), while active migration off Oracle and Informatica toward Databricks signals a shift from legacy ETL to cloud-native analytics. Hiring is marketing-heavy (11 of 22 open roles) and skewed senior, reflecting client-facing delivery and training delivery at scale.
OGS is Omnicom's global capability center, positioned not as a traditional offshoring hub but as an integrated solutions engine bridging creative, media, commerce, data, and technology teams. Based in Hyderabad and operating across 1,001–5,000 employees, the company serves fortune 50 healthcare and consumer clients through campaigns, structured training programs (Meta Blueprint, Google Skillshop certifications), and career pathing initiatives. The organization is actively migrating legacy infrastructure to Azure cloud while optimizing programmatic campaign performance and building internal governance frameworks around responsible AI and compliance.
Top tools: Meta Ads, Google Ads, DV360, Sprinklr, Databricks, PostgreSQL, Azure, Terraform. Also uses Informatica PowerCenter, Oracle, Google Analytics 4, Looker Studio for campaign management and data infrastructure.
Platform migration to Azure cloud with infrastructure automation (Terraform). Building training programs and certifications in search and paid social. Modernizing data infrastructure (migrating from Informatica/Oracle to Databricks). Developing responsible AI guidelines and brand positioning as employer of choice.
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