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Oficial Webshop Tech Stack

Brazil-based chair e-commerce company selling ergonomic and gaming furniture online

Retail Furniture and Home Furnishings Pinhais, Paraná 11–50 employees Founded 2020 Privately Held

Oficial Webshop is a furniture e-commerce business founded in 2020, focused on chairs sold directly to Brazilian consumers via owned channels and marketplaces. The tech stack reflects a performance-marketing-first operation: AWS hosting, heavy reliance on Shopee and Meta/Google ad platforms, and creative tools (Photoshop, Canva, CapCut, Adobe suite) for content production. Current hiring (marketing-heavy with 3 open roles in 30 days) and active project list (Performance Max, CAPI implementation, lead acquisition targeting) signal growth constraints around customer acquisition cost and campaign efficiency rather than product development.

Tech Stack 14 technologies

Core StackAWS Adobe Illustrator Canva Adobe Premiere Pro After Effects Meta Ads Google Ads Shopee Photoshop CapCut Behance Instagram Meta TikTok Ads

What Oficial Webshop Is Building

Challenges

  • Increasing product visibility
  • Boosting growth and profitability
  • Negotiating better commercial conditions
  • Improving lead quality
  • Reducing cac
  • Scaling efficient campaigns

Active Projects

  • Commercial plan execution
  • Promotional action execution
  • Market research and competitor analysis
  • Shopping/performance max strategy
  • Lead acquisition with target cpl
  • Capi implementation

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing
3
HR
1
Ops
1
Sales
1

Seniority

Mid
5
Intern
1
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About Oficial Webshop

Oficial Webshop operates an e-commerce storefront specializing in office, home, kitchen, decorative, presidential, and gaming chairs for the Brazilian market. Founded in 2020, the company is based in Pinhais, Paraná and employs 11–50 people. Distribution happens through owned e-commerce, Shopee, and broader online retail channels. The business model centers on curating high-quality, ergonomic furniture with design alignment to market trends, then converting that product selection into online sales via performance marketing and paid advertising.

HeadquartersPinhais, Paraná
Company Size11–50 employees
Founded2020
Hiring MarketsBrazil

Frequently Asked Questions

What tech platforms does Oficial Webshop use?

AWS for hosting, Shopee for marketplace presence, Meta and Google Ads for paid acquisition, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) plus Canva and CapCut for content creation.

What are Oficial Webshop's main business challenges?

Increasing product visibility, improving lead quality, reducing customer acquisition cost, scaling campaign efficiency, boosting profitability, and negotiating better supplier commercial terms.

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