Orange Barrel Media Tech Stack

Out-of-home media and smart city kiosk operator across major US urban markets

Advertising Services Columbus, OH 51–200 employees Founded 2004 Privately Held

Orange Barrel Media operates digital billboards and large-format signage across top-tier US cities, paired with IKE—a smart city kiosk product launched in 2015. The tech stack reveals a split operation: design-heavy (Adobe Creative Cloud, 3D tools like Rhino and Twinmotion) for creative production, paired with ERP and BI tools (NetSuite, Dynamics 365, Power BI, Tableau) for inventory and campaign management. The hiring mix is sales-led (14 active roles) with small engineering and data teams, mirroring a capital-intensive, permit-gated business where commercial velocity depends more on relationship and regulatory execution than product iteration.

Tech Stack 20 technologies

Core StackReact Ruby on Rails Adobe Creative Cloud Power BI Tableau NetSuite Python After Effects Airtable Asana Rhino Twinmotion KeyShot Excel Dynamics 365 Business Central Adaptive Insights Anaplan SQL Microsoft Office Photoshop

What Orange Barrel Media Is Building

◆Challenges

Streamlining processes
Reducing permitting timelines
Navigating complex municipal requirements
Streamlining permitting process
Improving reporting accuracy and efficiency
Reducing past-due balances
Scaling ar processes
Ensuring permits for outdoor advertising
Expanding ike kiosk deployment
Securing permits for advertising

▲Active Projects

Expanding ike kiosk deployment
Increasing large-format sign deployment
Increasing large format sign installations
Data ingestion workflow improvement
Process updates and system improvements
Time-sold strategy optimization
Campaign reporting for select assets
Custom audience studies
Analytical approach development
Ike smart city program

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales

Finance

Data

Construction

Engineering

Ops

Design

Marketing

Seniority

Mid

Manager

Senior

Junior

Director

Intern

Notable leadership hires: Development Director

Company intelligence

Find more companies like Orange Barrel Media by tech stack, pain points and active projects

Get started free

About Orange Barrel Media

Orange Barrel Media operates iconic out-of-home media displays—evolving from static large-format signage to digital spectaculars—across major urban markets nationwide. The company also owns IKE Smart City, a separate team building interactive digital kiosks positioned at the intersection of advertising and municipal infrastructure. Revenue comes from selling media placements to advertisers while balancing public-facing content (art, community messaging, commercial) on its displays. The 51–200 person team is based in Columbus, OH and was founded in 2004.

HeadquartersColumbus, OH

Company Size51–200 employees

Founded2004

Hiring MarketsUnited States

Frequently Asked Questions

What is Orange Barrel Media's tech stack?

Core tools include React and Ruby on Rails for web/kiosk development, Adobe Creative Cloud and 3D modeling (Rhino, Twinmotion, KeyShop) for design, and NetSuite, Dynamics 365, Power BI, and Tableau for ERP and business analytics.

What is Orange Barrel Media working on?

Current projects center on expanding IKE kiosk deployment, increasing large-format sign installations, improving data ingestion workflows, optimizing permitting processes, and enhancing campaign reporting and audience analytics.