Document management and policy software for government and regulated sectors
Objective builds enterprise content and workflow software for public sector organisations. The tech stack is traditional Java/Spring Boot + React on AWS, with no active tech migrations visible — reflecting a mature, stable platform serving mission-critical government workflows. Current hiring acceleration is weighted heavily toward sales and consulting (9 of 16 roles), with customer success and retention challenges (ARR attrition, customer health, escalation resolution) dominating the project and pain-point lists, suggesting a shift from new-customer acquisition toward expansion and retention.
Notable leadership hires: Account Director
Objective is a public company founded in 1987, headquartered in North Sydney, NSW, with 201–500 employees. The company develops enterprise content management (ECM), document management, records management, and business process automation software for government agencies and regulated industries. Its platform enables policy development, digital service delivery, and secure information access across distributed teams. Objective sells into public sector organisations across Australia, the UK, and New Zealand through a sales and consulting-led operating model.
Objective's core stack is Java, Spring Boot, React, TypeScript, and JavaScript, deployed on AWS infrastructure. The platform also uses Salesforce for CRM and includes XML, HTML5, and UML in its architecture.
Objective is headquartered in North Sydney, NSW, Australia. The company is publicly listed and was founded in 1987.
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