NUBA is a Madrid-based travel curator focused on bespoke, high-end experiences—corporate incentives, family trips, luxury getaways, and custom itineraries. Their tech stack (Business Central, Power BI, Python, SQL, Sabre) reflects operational maturity in a traditionally non-tech industry: they're running financial processes through Microsoft Dynamics, building data pipelines for reporting, and using design tools (Figma, Adobe Suite) to produce digital content at scale. Active hiring across ops, finance, and sales suggests they're scaling fulfillment and customer acquisition simultaneously, while concurrent data extraction pain-points and Power BI reporting projects indicate they're still optimizing how they extract insights from their booking and customer systems.
NUBA designs and delivers custom travel experiences for corporate teams, families, and luxury travelers, operating through a Madrid headquarters with a network of specialized partners worldwide. Founded in 1994, the company operates across three main segments: corporate incentive travel and team events, family and honeymoon packages, and exclusive author-led journeys to remote destinations. With 201–500 employees, NUBA coordinates logistics, itinerary design, and fulfillment for complex multi-week trips that prioritize personalization and exclusivity. Their operational footprint spans Canada, Mexico, and Spain, with active hiring in ops and finance roles suggesting growth in back-office capacity to handle volume.
NUBA uses Microsoft Business Central and Dynamics 365 for financial operations, Power BI and Python for reporting and data work, Sabre for travel bookings, and Adobe Creative Suite plus Figma for content design and production.
NUBA is headquartered in Madrid, Comunidad de Madrid, Spain, and was founded in 1994.
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